Spa Business Plan Template

A spa business plan (or day spa business plan) is used start and/or grow your spa business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.  

You can easily complete your spa business plan using our Spa Business Plan Template here.

There are many types of spa businesses. Some spas offer more health-focused services like body rejuvenation, dietician recommendations, and gym and exercise facilities. Other day spas offer luxury accommodations such as massage therapies and skin treatments, while relaxing with wine in the most comfortable setting. A latest trend in  spa services is being able to offer cryotherapy service. 

The primary source of revenue for spas are fees for services paid by the client. The client will choose from a list of spa services and purchase the package or service they want.

The key expenses for a spa business are the cost of purchasing the spa equipment and supplies. Other expenses are the rent and utilities for the facility as well as payroll and marketing costs.

Spas are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Outside investors, friends, and/or family are other common funding sources. This is true for a business plan to open a spa as well as a sauna business plan.

Starting a spa can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Spa Business Plan - The first step in starting a business is to create a business plan for your spa that outlines all aspects of the venture. This should include market research on the spa industry, potential target market size, information on the services or products you will offer, pricing, marketing strategies and a detailed financial forecast.   

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your spa. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your spa business is in compliance with local laws.

3. Register Your Spa Business - Once you have chosen a legal structure, the next step is to register your spa with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Spa Equipment & Supplies - In order to start your business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your spa. Your spa's marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

You can download our free spa business plan template PDF here. This is a sample spa business plan template you can use in PDF format.