Coffee Shop Business Plan Home

A coffee shop business plan is a plan to start and/or grow your coffee shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

The different types of coffee shops include cafes, coffee bars and coffeehouses that sell coffee drinks and other snacks. Some offer lunch and dinner menus and are close to being full-service restaurants. There are also coffee shops that are more accessible for people on the go or those who want to make their own coffee. These are retail coffee shops, drive thru coffee shops, coffee carts and trucks, and roasters or retailers.

The primary source or revenue for coffee shops come from its food and drink sales, which includes brewed coffee, coffee beans, seasonal drinks and refreshments, and baked goods. Gift card and merchandise sales like tumblers, mugs, and coffee makers also contribute to a coffee shop’s revenue stream.

The key expenses for coffee shops are food and drink supply cost, salaries and wages, rent, and advertising costs. 

Coffee shops are typically funded through small business loans, personal savings, credit card financing and angel investors.