Spa Business Plan Template

Written by Dave Lavinsky

Spa Competitive Analysis

Maysie’s Day Spa will face competition from other businesses with a similar company profile. A summary of the competitor companies is below.


Direct and Indirect Competitors

The Woodhouse Day Spa

The Woodhouse Day Spa has been in existence since 2001 when owner Jeni Garrett opened the first location in Victoria, Texas. Her vision and experiences given to those that frequented the first Woodhouse quickly grew into additional locations across the country. Now, Woodhouse Day Spa is being offered as a franchise opportunity and there are more than 70 locations across 21 states in the United States. The Woodhouse Day Spa is acclaimed as one of the most luxurious day spa brands in the country and carries a strong reputation. Guests are welcome to choose from over 70 spa treatments including massage therapy, facial rejuvenation, whole-body treatments, sleep therapies, expert manicures, pedicures, waxing, and more.

Every team member at a Woodhouse Day Spa location is trained to be able to provide a transformative environment where guests can leave stress behind and fully immerse themselves in the moment. The hospitality given at a Woodhouse Day Spa location is comparable to a destination and resort spa.


Boutique Day Spa

Boutique Day Spa is located on Piedmont Avenue in Atlanta, Georgia. It carries a reputation of being able to provide luxury spa treatments to residents of Atlanta needing a relaxing day of being pampered. The services offered at Boutique Day Spa are:

  • Facials
  • Peels
  • Body treatments
  • Massage therapy
  • Ear candling
  • Waxing & shaping
  • Lash & brow tinting
  • Spa packages

Pricing for a 1-hour massage is $85 and a 1-hour deep tissue massage is $95. They also offer a 1-hour neuromuscular massage for $100. The facials range in price from $95 – $165 and their body treatments range in price from $35 – $85. Boutique Day Spa offers a Signature Facial spa package for $295 that includes a skin treatment with gold mask, essential neck and decollete advanced eye rescue, collagen lip contour, aromatherapy massage for arms, and reflexology massage for feet. The Gift package is $250 and includes luxurious skin care treatment by combining an express hydrating B5 facial, essential neck and decollete, aromatherapy massage for arms, and reflexology massage for feet.

The Spa at W Atlanta Midtown

The Spa at W Atlanta Midtown is located in one of the poshest and hospitable hotels in Atlanta. The spa is 4,000 square feet of stress-free and pure relaxation, and offers a range of curated spa services, retail beauty boutique, a luxe nail lounge, gracious treatment rooms, and men’s and women’s lounges. Customers will be able to indulge with facial treatments, luxurious massages, and sparkling manicures and pedicures. The staff are all expert therapists who are able to provide the best in luxury spa service. The Spa at W Atlanta Midtown also offers steam showers and saunas, digital lockers, and Comfort Zone products.

The facial services are microdermabrasion, anti-aging, custom, acne/deep cleansing, back facial, exfoliating, glycolic acid, fruit acid, and oxygen. The hair and nail services are waxing, manicures, and pedicures. The body scrubs offered are salt scrub, sugar scrub, and dry brushing. The body wraps are algae/seaweed, slimming, and cellulite treatment.


Competitive Advantage

Maysie’s Day Spa will be able to offer the following competitive advantages over their competition:

  • Friendly, and attentive staff trained to be able to provide the best customer service experience possible.
  • Comprehensive menu of services that provides for a full day of pampering and relaxation.
  • Customizable packages so that guests can pick and choose exactly how they want to curate their spa day.
  • Cost-effective pricing that rivals the competition without sacrificing service or quality.