Spa Business Plan Template

Written by Dave Lavinsky

Spa Marketing Plan

Brand & Value Proposition

Maysie’s Day Spa will offer the unique value proposition to its clientele:

  • Highly trained staff of experts whose main focus is the best customer service experience possible.
  • Comprehensive menu of services that offers multiple types of facials, massage, and hand and foot treatments.
  • The ability for guests to customize a package to receive the best pricing and receive exactly what they want.
  • Pricing that can undercut the competition without sacrificing quality luxury service.

Promotions Strategy

The promotions strategy for Maysie’s Day Spa is as follows:


Maysie Matthews will invest in an advertising agency to create appealing billboards and marketing techniques for the day spa. The billboards will be located in highly trafficked areas of Midtown Atlanta where the visibility is highest.

Social Media

Maysie’s Day Spa will have Instagram and Facebook business profiles where Maysie will post professional and appealing pictures that are able to draw in anyone looking for a day of pampering. The posts will be able to show the beautifully designed spa and customers relaxing and happy. Maysie will also post upcoming specials and special offerings at the day spa.

Website & SEO Marketing

The advertising agency will also design and manage a very comprehensive and attractive website for Maysie’s Day Spa. The website will be easy to navigate and include the menu of services, pricing, contact information, and location. The SEO will also be managed to ensure that anyone searching “day spa near me” or “day spa midtown Atlanta”, will see Maysie’s Day Spa listed at the top of the Bing or Google search engine.


The pricing of Maysie’s Day Spa will be moderate and on par with competitors so customers feel they receive value when utilizing its day spa services.