Spa Business Plan Template

Written by Dave Lavinsky

Spa Customer Analysis

Demographic Profile of Target Market

Maysie’s Day Spa will target women and men between the ages of 24 – 68 with disposable income in the Midtown area of Atlanta, Georgia. The clientele will be working professionals and those that are able to afford luxury spa services on a regular basis. The day spa will also be a destination for bridal parties, couples needing a day of pampering, and a great gift idea for those that would appreciate and enjoy a day of relaxation.

The precise demographics for this area of Atlanta, Georgia are (zip code 30309):

    Total population1,680,988100%
        20 to 24 years114,8726.8%
        25 to 34 years273,58816.3%
        35 to 44 years235,94614.0%
        45 to 54 years210,25612.5%
        55 to 59 years105,0576.2%
        60 to 64 years87,4845.2%
        65 to 74 years116,8787.0%
        75 to 84 years52,5243.1%


Customer Segmentation

Maysie’s Day Spa will primarily target the following customer profiles:

  • Working professionals
  • Couples that enjoy being pampered together
  • Bridal parties
  • Housewives
  • Stay-at-home mothers who need a relaxing day every once in awhile