Spa Customer Analysis
Demographic Profile of Target Market
Maysie’s Day Spa will target women and men between the ages of 24 – 68 with disposable income in the Midtown area of Atlanta, Georgia. The clientele will be working professionals and those that are able to afford luxury spa services on a regular basis. The day spa will also be a destination for bridal parties, couples needing a day of pampering, and a great gift idea for those that would appreciate and enjoy a day of relaxation.
The precise demographics for this area of Atlanta, Georgia are (zip code 30309):
| Total | Percent | |
|---|---|---|
| Â Â Â Â Total population | 1,680,988 | 100% |
| Â Â Â Â Â Â Â Â Male | 838,675 | 49.9% |
| Â Â Â Â Â Â Â Â Female | 842,313 | 50.1% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 114,872 | 6.8% |
| Â Â Â Â Â Â Â Â 25 to 34 years | 273,588 | 16.3% |
| Â Â Â Â Â Â Â Â 35 to 44 years | 235,946 | 14.0% |
| Â Â Â Â Â Â Â Â 45 to 54 years | 210,256 | 12.5% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 105,057 | 6.2% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 87,484 | 5.2% |
| Â Â Â Â Â Â Â Â 65 to 74 years | 116,878 | 7.0% |
| Â Â Â Â Â Â Â Â 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Maysie’s Day Spa will primarily target the following customer profiles:
- Working professionals
- Couples that enjoy being pampered together
- Bridal parties
- Housewives
- Stay-at-home mothers who need a relaxing day every once in awhile