Bakery Business Plan Template

Written by Dave Lavinsky

Bakery Business Plan

You’ve come to the right place to create a successful bakery business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their bakeries.

A bakery business plan is a plan to start and/or grow your bakery. Among other things, it outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Sample Bakery Business Plan

The following information will provide a description of what to include in your own bakery business plan along with links to an example for that section:

  1. Executive Summary – The Executive Summary section provides a high-level overview of your plan. It should include your bakery’s mission statement, as well as information on your business offerings, your target audience, and your business goals and objectives.
  2. Company Overview – The Company Overview section provides an in-depth look at your bakery, including information on your company’s history, business structure, bakery location, and management team.
  3. Industry Analysis – Also called the Market Analysis, in this section, you will provide an overview of the industry in which your bakery will operate. Through market research, you will be able to discuss market trends affecting the industry, as well as your target market’s needs and buying habits.
  4. Customer Analysis – In this section, you will describe your target market and explain how you intend to reach them. You will also provide information on your customers’ needs and buying habits.
  5. Competitive Analysis – The Competitor Analysis will provide an overview of your competition (other bakeries or businesses that offer high-quality baked goods), including their strengths and weaknesses. It will also discuss your competitive advantage or your business’s core strength that will help you stand out amongst your competition.
  6. Marketing Plan – In the Marketing Plan section, you will detail your marketing strategies, including your community events, and digital marketing campaigns. You will also discuss your pricing strategy and how you intend to position your bakery in the market.
  7. Operations Plan – In the Operations Plan, you will provide an overview of your store’s operations, including your store layout, staff, and inventory management. It also includes information on your warehousing and distribution arrangements and a list of long-term milestones or business goals.
  8. Management Team – In this section, you will provide information on yourself as the talented baker, any business partners, your experience, and your roles in the company.
  9. Financial Plan – In this section of your bakery financial plan, you will include your financial statements: profit and loss statement, balance sheet, and cash flow statement. It also includes information on how much funding you require and the use of these funds.

Bakery Business Plan FAQs

Learn more about how to write a bakery business plan using this bakery business plan template.

A bakery can be retail or wholesale. A retail bakery sells baked goods (i.e., fresh bread, specialty items, gluten-free and vegan baked goods, and other bakery offerings) directly to customers, while a wholesale bakery typically sells products to other local businesses, like restaurants, grocery stores, specialty shops, and cafes.

Bakeries are most commonly funded with personal savings and bank loans. Credit card financing and angel investors are also popular forms of funding for bakeries. Potential investors or lenders will often want to see a well-crafted business plan before considering providing funding.

Learn More: Seeking Funding from Angel Investors vs Venture Capitalists

You can download our free bakery business plan template PDF here. This is a sample bakery business plan template you can use in PDF format.