Spa Business Plan Template

Written by Dave Lavinsky

Spa Executive Summary

Business Overview

Maysie’s Day Spa is a locally owned and operated new day spa in Atlanta, Georgia. It will be owned and operated by Maysie Matthews, a beauty aesthetician who has been providing facials and spa treatments to residents of Atlanta for over 20 years. She has made her career working at The Woodhouse Day Spa in Atlanta and has been one of the most recommended and referred aestheticians in Atlanta. For the past five years, Maysie has been focused and dedicated to eventually opening up a day spa of her own. She has been saving up her equity investment and studying day spa business operations. Maysie has also begun to recruit her team from local cosmetology and aesthetician schools in the area as well as from competing day spas in the area. Maysie has found a location for her day spa in the affluent yet trendy area of Midtown.

Maysie’s Day Spa will provide skin treatments, massage therapies, and body treatments all in a luxury setting with the most relaxed and rejuvenating atmosphere. Maysie and her staff will be experienced and knowledgeable in their specific area of service and will be able to provide the greatest customer service experience possible. Customers will be given luxurious robes, slippers, towels, wine or their relaxing beverage of choice. Customers will also be able to customize and curate their spa day by choosing from the menu of services and booking in advance.


Product Offering

The following are the services to be offered by Maysie’s Day Spa:

  • Facial rejuvenation
  • Microdermabrasion
  • Illuminating face and skin treatment
  • Massage therapy
  • Stone massage
  • Deep tissue massage
  • Swedish massage
  • Hand & Foot massage
  • Luxury manicure
  • Luxury pedicure
  • Waxing


Customer Focus

Maysie’s Day Spa will target women and men between the ages of 24 – 68 with disposable income in the Midtown area of Atlanta, Georgia. The clientele will be working professionals and those that are able to afford luxury spa services on a regular basis. The day spa will also be a destination for bridal parties, couples needing a day of pampering, and a great gift idea for those that would appreciate and enjoy a day of relaxation.


Management Team

Maysie’s Day Spa will be owned and operated by Maysie Matthews. Maysie is a local aesthetician with over 20 years of experience. She will develop a training program for her staff as well as curate a menu list of luxury services for the guests. Maysie will handle all operations of the day spa and outsource the accounting, tax, and payroll for her business to a local accounting and CPA firm. She will also hire an advertising agency to develop the marketing campaign for the day spa.

Success Factors

Maysie’s Day Spa is primed for success by offering the following competitive advantages:

  • Friendly, and attentive staff trained to be able to provide the best customer service experience possible.
  • Comprehensive menu of services that provides for a full day of pampering and relaxation.
  • Customizable packages so that guests can pick and choose exactly how they want to curate their spa day.
  • Cost-effective pricing that rivals the competition without sacrificing service or quality.


Financial Highlights

Maysie’s Day Spa is seeking $115,000 in debt financing to open its day spa in Atlanta, Georgia. The funding will be dedicated for spa design and improvements, working capital, equipment, supplies, and marketing costs. The breakout of the funding is below:

  • Day spa build-out with treatment rooms and lounges: $40,000
  • Day spa equipment: $15,000
  • Day spa supplies (scrubs, towels, robes, slippers, etc.): $15,000
  • Advertising agency: $10,000
  • Payroll, rent and overhead costs (3 months): $30,000
  • Working capital: $5,000

The following graph below outlines the pro forma financial projections for Maysie’s Day Spa.

pro forma financial projections for Maysie's Day Spa