Spa Business Plan Template

Written by Dave Lavinsky

Spa Company Overview


Who is Maysie’s Day Spa?

Maysie’s Day Spa is a locally owned and operated new day spa in Atlanta, Georgia. It will be owned and operated by Maysie Matthews, a beauty aesthetician who has been providing facials and spa treatments to residents of Atlanta for over 20 years. Maysie has been saving up and studying day spa business operations and is ready to recruit her team and open a location in the affluent yet trendy area of Midtown.

Maysie’s Day spa will provide skin treatments, massage therapies, and body treatments all in a luxury setting with the most relaxed and rejuvenating atmosphere. Maysie and her staff will be experienced and knowledgeable in their specific area of service and will be able to provide the greatest customer service experience possible. Customers will be given luxurious robes, slippers, towels, wine or their relaxing beverage of choice. Customers will also be able to customize and curate their spa day by choosing from the menu of services and booking in advance.


Maysie’s Day Spa History

Maysie’s Day Spa is owned and operated by Maysie Matthews, a local aesthetician that has been providing skin treatments to residents of Atlanta for 20 years. Maysie attended the Atlanta Institute of Aesthetics and has been working at The Woodhouse Day Spa since receiving her aesthetician license. Maysie has been one of the most requested and referred aestheticians at The Woodhouse for years. She has numerous repeat clientele and even brings in out of town clients that book with her when they visit Atlanta. Maysie has studied and became knowledgeable about day spa management and is now ready to own and operate a day spa of her own.

Since incorporation, Maysie’s Day Spa has achieved the following milestones:

  • Leased a 4,000 square foot facility.
  • Began architectural design and build-out of the spa.
  • Registered Maysie Day Spa, LLC to transact business in the state of Georgia.
  • Began recruiting a staff of licensed massage therapists and aestheticians.

Maysie’s Day Spa Services

Maysie’s Day Spa will offer the following day spa services:

  • Facial rejuvenation
  • Microdermabrasion
  • Illuminating face and skin treatment
  • Massage therapy
  • Stone massage
  • Deep tissue massage
  • Swedish massage
  • Hand & Foot massage
  • Luxury manicure
  • Luxury pedicure
  • Waxing