Cookie Business Plan Template

Industry Analysis

The Cookie industry is expected to grow over the next five years.

As unemployment is forecast to decline, consumers are anticipated to increase spending on discretionary items such as cookies. Consumer spending is expected to increase an annualized 3.8%. Consequently, consumers are expected to increasingly translate their pocketbook flexibility into quick, satisfying edible fixes. In addition, operators will likely continue to stimulate renewed interest in their products by expanding their menu options to any changes in consumer preferences.

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An increasing number of Americans are shifting toward healthier alternatives when it comes to food consumption, due to the growing concerns over obesity, poor diet, and other health issues, which are supporting the growth of healthy cookies segment in the United States. Key players are introducing new products, which include natural ingredients, like grain, low-calorie sweeteners, whole wheat, etc., to make their products more appealing among consumers.