Cookie Business Plan Template

Competitive Analysis

Direct and Indirect Competitors

Cady’s Cookies will be competing with other cookie establishments in Topeka. A profile of each competitor is below.

Mrs. Fields

Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields® name quickly became associated with warm, freshly baked cookies right out of the oven. Celebrated by multiple generations, Mrs. Fields® today enjoys the highest aided brand awareness in the industry and maintains a strong market presence. Products are sold via MrsFields.com, gifting catalogs, call center and corporate sales team where it provides customers a vast selection of products for all occasions. Today, the Company’s signature cookie assortment has been extended into complementary giftable products including brownies, cakes, berries and beyond. Mrs. Fields® also sells its tasty treats via 250 franchised retail locations globally. Mrs. Fields® licenses the use of its trademarks and recipes for distribution of products through a variety of retail locations. Mrs. Fields® is based in Broomfield, Colorado and operates a robust production and distribution facility located in Salt Lake City, Utah.

Cookies by Gayla

Cookies by Gayla is a locally owned bakery located in West Ridge Mall in Topeka, Kansas. Their specialty is custom cookies. Cookies by Gayla can make custom photo cookies with any image, photo and/or text in addition to frosted sugar cookies and cookies in dozens of flavors. They offer local delivery and shipping is available on certain items. Cookies by Gayla is also able to offer sugar free and gluten free options. They also make specialty brownies and treats, as well as add personalized edible images for cakes. They use sugar frosting sheets, not the rice paper that is received from store bakeries. The sugar frosting sheets taste better and are easier to apply. Cookies by Gayla is also able to be ordered through DoorDash and delivered the same day.

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It’s a Sweet Treat Day Bakery

It’s a Sweet Treat Day Bakery is owned by Carlee Erickson. She started baking and decorating cakes for friends and family over 20 years ago. She never thought she could ever make it into a profession. Since 2013, she has been a part of over 1,000 weddings, countless birthdays, and witnessed smiles to last a lifetime. Her adventure has brought ups and downs, lessons learned, and knowledge gained. Carlee and her team of bakers are able to do custom orders for parties, weddings, and any event. Through the website, customers are also able to shop through their online store. Local pickup and local shipping are available. Aside from regular cookies, It’s a Sweet Treat Day Bakery also offers gourmet cookies, cupcakes, decorated cookies, scones, pies, brownies, muffins, fresh bread loaves, fresh biscuits, cinnamon rolls, and hot chocolate bombs.

Cady’s Cookies offers several advantages over its competition. Those advantages are:

  • Freshly made cookies that are baked to perfection daily.
  • Customizable cookies and cookie cakes for any occasion.
  • Convenient location: Cady’s Cookies will be located in a highly-trafficked intersection that is easy to drive in and out of on any given day.
  • Customizable gift boxes and gift sets available.

Free delivery available within a 10-mile radius of the cookie shop.