Demographic Profile of Target Market
Cady’s Cookies will target the population of Topeka, Kansas. Since most people love a great homemade cookie, most residents will be a target demographic for Cady’s Cookies. She will target families, students, all business professionals in all industries, schools, etc.
You can download the Cookie business plan (including a full, customizable financial model) to your computer here <–
The precise demographics for Topeka, Kansas are:
|15 to 19 years||10.60%|
|20 to 24 years||16.30%|
|25 to 29 years||21.90%|
|30 to 34 years||25.40%|
|Household Income $50,000 to $74,999||3.50%|
|Household Income $75,000 to $99,999||11.50%|
|Household Income $100,000 to $124,999||17.40%|
|Household Income $125,000 to $149,999||20.50%|
|Household Income $150,000 to $199,999||21.60%|
|Household Income $200,000 or more||25.50%|
Cady’s Cookies will primarily target the following customer profile:
- Local residents of Topeka that enjoy cookies and like to give cookies as gifts.
- Blue collar, white collar, and government employees who live and work in Shawnee County.
- Families of all types.
- Students of all ages.
- Schools & sports teams.