Cookie Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Cady’s Cookies will target the population of Topeka, Kansas. Since most people love a great homemade cookie, most residents will be a target demographic for Cady’s Cookies. She will target families, students, all business professionals in all industries, schools, etc.

The precise demographics for Topeka, Kansas are:

Total Population130,250
Male51.40%
Female48.60%
15 to 19 years10.60%
20 to 24 years16.30%
25 to 29 years21.90%
30 to 34 years25.40%
Household Income $50,000 to $74,9993.50%
Household Income $75,000 to $99,99911.50%
Household Income $100,000 to $124,99917.40%
Household Income $125,000 to $149,99920.50%
Household Income $150,000 to $199,99921.60%
Household Income $200,000 or more25.50%

 

Customer Segmentation

Cady’s Cookies will primarily target the following customer profile:

  • Local residents of Topeka that enjoy cookies and like to give cookies as gifts.
  • Blue collar, white collar, and government employees who live and work in Shawnee County.
  • Families of all types.
  • Students of all ages.
  • Schools & sports teams.

[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]
[class^="wpforms-"]