Cookie Customer Analysis
Demographic Profile of Target Market
Cady’s Cookies will target the population of Topeka, Kansas. Since most people love a great homemade cookie, most residents will be a target demographic for Cady’s Cookies. She will target families, students, all business professionals in all industries, schools, etc.
The precise demographics for Topeka, Kansas are:
| Total Population | 130,250 |
|---|---|
| Male | 51.40% |
| Female | 48.60% |
| 15 to 19 years | 10.60% |
| 20 to 24 years | 16.30% |
| 25 to 29 years | 21.90% |
| 30 to 34 years | 25.40% |
| Household Income $50,000 to $74,999 | 3.50% |
| Household Income $75,000 to $99,999 | 11.50% |
| Household Income $100,000 to $124,999 | 17.40% |
| Household Income $125,000 to $149,999 | 20.50% |
| Household Income $150,000 to $199,999 | 21.60% |
| Household Income $200,000 or more | 25.50% |
Customer Segmentation
Cady’s Cookies will primarily target the following customer profile:
- Local residents of Topeka that enjoy cookies and like to give cookies as gifts.
- Blue collar, white collar, and government employees who live and work in Shawnee County.
- Families of all types.
- Students of all ages.
- Schools & sports teams.