Cookie Business Plan Template

Written by Dave Lavinsky

Cookie Company Overview

Who is Cady’s Cookies?

Cady’s Cookies is a startup cookie retail shop that will sell an assortment of homemade cookies. Each cookie is made with fresh ingredients and is baked and sold daily. Cady’s Cookies does not sell more than day-old cookies. Cady’s Cookies will be located in a popular retail shopping strip of Topeka, Kansas where it will be centrally located to the area’s most frequented shopping and dining destinations.

Cady’s Cookies History

Cady’s Cookies is owned by Cady Calhoun, a local baker and former restaurant manager. Cady has spent most of her life in restaurant and food service and has always baked as a hobby and eventually as a secondary source of income. As a native of Topeka, Cady has been known for her delicious baked goods around town. She receives numerous requests for cookies, cakes, pies, and cupcakes, but one item that has always stood out was her delicious, made from scratch homemade cookies.

When Cady was laid off from her restaurant management job and bored at home. She began baking cookies and leaving them at the front door step of her friends and families homes as a way of sending a socially distanced care package. She received so much acclaim and gratitude that she began receiving dozens of requests for people to purchase some of her homemade cookies. She created a Facebook and Instagram page so that customers could place their orders through those platforms. Word of her amazing cookies spread so quickly that she began baking cookies at home, selling them online, and delivering them around town to her customers. Within months her income surpassed what she was bringing home as a restaurant manager and Cady decided that baking cookies is what she wants to do with her life. Through her cookies, Cady brings a sense of joy and happiness to people and that is what drives her daily.

Now that the country is starting to open up again, Cady wants to open a storefront retail location for her cookie business so she can reach more customers and provide a more consistent and professional service.

Since incorporation, Cady’s Cookies has achieved the following milestones:

  • Developed the cookie shop’s branding image, social media, and website.
  • Has a soft hold on a prime retail location at a busy intersection.
  • Developed and finalized the menu of the cookie selection.
  • Obtained a food permit license to be able to prepare and sell cookies in Shawnee County, where Topeka is located.
  • Obtained a sales and use tax permit for use in Shawnee County.

Cady’s Cookies Products

The following are the types of cookies Cady’s Cookies will bake daily and serve:

  • Chocolate chip
  • Macadamia nut with white chocolate
  • Oatmeal raisin walnut
  • Peanut butter
  • Snickerdoodle
  • Double chocolate
  • M&M
  • Cinnamon & sugar
  • Sugar
  • Cookie cakes (made as a customizable order with any flavor cookie)
  • Holiday cookies made with seasonal ingredients