Farm Marketing Plan
Brand & Value Proposition
Veggie Good Vegetable Farm will offer the unique value proposition to its clientele:
- Friendly and knowledgeable farming staff that believes in sustainability and environmentally-friendly farming practices.
- Certified organic fresh vegetables sourced from the most technological farming practices.
- Cost-effective CSA membership pricing and the ability to customize subscription vegetable boxes.
The promotions strategy for Veggie Good Vegetable Farm is as follows:
Veggie Good Vegetable Farm will focus on selling memberships to the community for vegetable box subscriptions. By obtaining a handful of CSA memberships, the revenue obtained will be able to financially support the farm’s financial requirements.
Veggie Good Vegetable Farm will attend all local farmers markets in Northfield, Vermont. By participating in the farmers markets, Veggie Good will receive exposure to the population of Northfield who are most likely to participate in their CSA membership program.
Veggie Good Vegetable Farm will develop and maintain a professionally-designed website to list their products, CSA membership information, and information regarding their advanced technological farming practices. The website will also list their contact information and address so that visitors to the site know where to find them. Amanda Green will also manage Veggie Good’s website presence with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “organic Vermont vegetable farm” or “vegetable farm near me”, Veggie Good Vegetable Farm will be listed at the top of the search results.
Veggie Good Vegetable Farm will also maintain a strong social media presence through Facebook and Instagram. Amanda Green will frequently post appetizing pictures of their fruits and the CSA membership program.
Wholesale to Restaurants
Veggie Good Vegetable Farm will also target local restaurants to offer wholesale pricing to the establishment. Veggie Good will treat it as a partnership where each business could advertise on behalf of the other.
The pricing of Veggie Good Vegetable Farm will be moderate and on par with competitors so customers feel they receive value when purchasing their products.