Farm Business Plan Template

Written by Dave Lavinsky

Farm Company Overview


Who is Veggie Good Vegetable Farm?

Veggie Good Vegetable Farm is a newly-established organic vegetable farm owned and operated by Joe and Amanda Green. Joe and Amanda will be leasing 10 acres of farmland in Northfield, Vermont to begin and establish their vegetable farming business. The farm will grow beets, carrots, turnips, peppers, specialty greens, and tomatoes. Their goal is to be able to provide weekly vegetable subscription boxes by selling memberships and also sell their vegetables wholesale to nearby restaurants and cafeterias.

Veggie Good Vegetable Farm will utilize the latest technological farming equipment in order to ensure quality, taste, and responsible farming practices. Joe and Amanda see this as a marketing advantage as their competition do not currently utilize the latest technological standards.


Veggie Good Vegetable Farm History

Veggie Good Vegetable Farm is the startup venture of Joe and Amanda Green, a local Vermont couple who has spent years studying agriculture and farming techniques. Joe has worked at a nearby dairy farm for over 15 years and Amanda has worked as an accountant at a local CPA firm for 10 years. Joe and Amanda are graduates of the University of Vermont where Joe received his Bachelor’s Degree in Farm Business Management and Amanda received her Bachelor’s Degree in Accounting. Now that both have spent years in farming and learning how to run a farm business, they are ready to make their dream of owning and operating a successful farm into reality.

Since incorporation, Veggie Good Vegetable Farm has achieved the following milestones:

  • Located and signed a lease for 10 acres of farmland in Northfield, Vermont.
  • Researched and developed a plan to purchase the appropriate fertility and agricultural equipment, capital investments required, researched market potential, and laid out a 5-10 year plan.
  • Began recruiting staff to work at the farm.
  • Developed a comprehensive membership program that it will begin marketing to the local community.

Veggie Good Vegetable Farm Products

The following will be the products Veggie Good Vegetable Farm will provide:

  • Specialty greens
  • Tomatoes
  • Beets
  • Turnips
  • Carrots
  • Peppers