Farm Executive Summary

 

Business Overview

Veggie Good Vegetable Farm is a certified organic vegetable farm located in Northfield, Vermont. It is owned by Joe and Amanda Green, a local couple who have made it their lifelong goal to own and operate a vegetable farm. Joe and Amanda perfectly complement each other, as Joe is experienced and knowledgeable in operating a farm and Amanda has made her career as an accounting, tax, and finance professional. Joe will oversee all operations of the vegetable farm and Amanda will manage the farm’s accounting, accounts payable, tax payments, licenses and permits, as well as all marketing functions.

Veggie Good Vegetable Farm will offer the freshest, organic, and responsibly sourced and farmed vegetables using the most technologically advanced farming equipment. Veggie Good will be the only Vermont farm utilizing these techniques and Joe and Amanda will market this to their advantage. The advanced technological practices ensure less waste for the soil and environment and it will produce a more robust and fresh vegetable.

Veggie Good Vegetable Farm will sell their products by offering Community Supported Agriculture (CSA) membership subscriptions, where a customer can pay a monthly subscription to receive a weekly vegetable box. We will also participate in local farmers markets to receive maximum exposure from the Northfield community. Lastly, Veggie Good will target local restaurants to offer wholesale pricing for it to receive their vegetables and be able to offer their local produce on the restaurant’s menu.

 

Product Offering

The following are the products that Veggie Good Vegetable Farm will provide:

• Specialty greens
• Tomatoes
• Beets
• Turnips
• Carrots
• Peppers

Customer Focus

Veggie Good Vegetable Farm will target all residents of Northfield, Vermont. We will also target local restaurants to offer wholesale pricing to, and consumers of local farmers markets.

 

Management Team

Veggie Good Vegetable Farm will be owned and operated by Joe and Amanda Green. The team has over 15 years of experience working at farms and researching professional and effective farming techniques.

Joe Green has had a 15 year career working at a local dairy farm as a farm operator. During his tenure with the dairy farm, he has worked in all aspects of operating the farm and became the lead farmer for the owner. Joe has amassed a wealth of knowledge in the operation and business of a farm and is ready to put his knowledge to work with his own vegetable farm.

Amanda Green has worked as an accountant for over 10 years at a local CPA firm. She is extremely knowledgeable and certified in all accounting functions, tax regulations, licensing, and permitting. Amanda is also knowledgeable with marketing efforts, website design, and social media management. Her organization, skills, and business competence will ensure the success and profitability of Veggie Good Vegetable Farm.

 

Success Factors

Veggie Good Vegetable Farm will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of farmers who share the same sustainability and environmentally-friendly mindset of its customers.
• Certified organic vegetable farm that utilizes the latest technology in horticulture and farming practices.
• Cost-effective CSA membership pricing and the ability to customize subscription vegetable boxes.

 

Financial Highlights

Veggie Good Vegetable Farm is seeking $300,000 in debt financing to launch its vegetable farm. The funding will be dedicated towards securing 10 acres of farmland and purchasing farm equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and marketing costs for the website development, and working capital. The breakout of the funding is below:

• Farmland and facility build-out: $100,000
• Farm equipment, supplies, and materials:  $100,000
• Three months of overhead expenses (payroll, rent, utilities):  $75,000
• Marketing costs: $10,000
• Working capital:  $15,000

The following graph below outlines the pro forma financial projections for Veggie Good Vegetable Farm.