Farm Competitive Analysis

Direct and Indirect Competitors

Veggie Good Vegetable Farm will face competition from other companies with similar business profiles. A description of each competitor company is below.

Mighty Food Farm

Mighty Food Farm is a certified organic vegetable farm located in Shaftsbury, Vermont. They have been in business for 15 years and are able to provide their customers with fresh vegetables year-round. Mighty Food Farm offers a CSA program where there is a mutual partnership between the farmer and the community of supporters who buy shares of the farm’s harvest each year. The CSA shares are typically paid for in the late winter and early spring. The CSA for Mighty Food Farm is 50-60% of the farms annual revenue. The Mighty Food Farm’s CSA progam allows members to choose what is in their box every week. Mighty Food offers flowers, strawberries, peas, beans, potatoes, parsnips, eggplants, squash, cabbage, kale, tomatoes, carrots, cauliflowers, etc. Customers are also able to purchase from Mighty Food Farm at the local farmers markets in town. Businesses are also able to purchase from Mighty Food Farm through their wholesale program.

Berry Creek Farm

Berry Creek Farm is a 158-acre organic family farm in Vermont that has been in business for over 28 years. Owned by Gerard and Rosemary Croizet, they have made it their mission to pursue sustainable organic agricultural enterprises linking local food to the community. Berry Creek Farm will provide agricultural educational opportunities, a living for farmers, and ensure the viability of the farming operation for the next generation. Berry Creek Farm offers strawberries, vegetables, honey, CSA shares, beeswax candles, beef, jams, cut flowers, annuals, herbs, perennials, hanging flower baskets, patio tomatoes, and vegetable plants. Not all of their products are certified organic. Berry Creek Farm also carries a number of products from other producers. They also offer two different CSA programs; one where the customer can choose to pick up a prepared box of produce each week or they can choose to use their share to purchase items whenever the customer likes at their farm during the hours of operation.

Root 5 Farm

Root 5 Farm is a certified organic vegetable farm located on 38 acres in Fairlee, Vermont along the Connecticut River. Owned by Benner Dana and Danielle Allen, the fertile river bottom soils provide a rich environment for growing over 100 different types of vegetables. The farm has been certified organic by Vermont Organic Farmers (VOF) since 2006. They utilize growing practices that use a holistic approach to soil fertility, pest control, and plant and animal health. They build their soil through crop rotation, cover cropping, and minimal tillage. Root 5 Farm sells their products through local farmers markets, CSA memberships, local restaurants, and local coop food stores. Their CSA membership offers weekly vegetable box deliveries May through December. Members can choose between three different sizes of boxes, three season options, 11 upper valley pick up sites, add on products from other local farms, and a pay as you go subscription.

Competitive Advantage

Veggie Good Vegetable Farm will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified team of farmers who share the same sustainability and environmentally-friendly mindset of its customers.
• Certified organic vegetable farm that utilizes the latest technology in horticulture and farming practices.
• Cost-effective CSA membership pricing and the ability to customize subscription vegetable boxes.