Coffee Shop Business Plan Template

Written by Dave Lavinsky

Coffee Shop Marketing Plan

Brand & Value Proposition

Java Bros Coffee Shop will offer the unique value proposition to its clientele:

  • Convenient locations located in technology hubs and business parks in Austin.
  • Technology-friendly shops that accompany its exceptional customer service.
  • Delicious and well-crafted coffee beverages and baked goods.

Promotions Strategy

The promotions strategy for Java Bros Coffee Shop are as follows:

Social Media

Java Bros will focus on social media platforms and will dedicate an employee to be its social media manager. That person will develop unique and inviting posts and post its daily specials, upcoming events, and updates on the coming locations.

Local Partnerships

Java Bros will partner with local businesses and offer its employees VIP pricing for its coffee and food items. The goal is for those local businesses to either display or advertise Java Bros in their office space or retail shop.

SEO Website Marketing

Java Bros plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local coffee shop”, “coffee shop near me” or “Austin coffee shop”, Java Bros will appear in the top three choices. Java Bros will also invest in their website also to ensure that it is user friendly, always up to date, and displays professional photographs of its menu items and location.


Java Bros’ pricing will be moderate and on par with competitors so customers feel they receive value when patronizing it.