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Demographic Profile of Target Market
Java Bros will serve the local residents of the university and business/software tech neighborhood of Austin, Texas. Their two locations will be in the emerging tech areas of Austin where a lot of software-based professionals work and reside.
The precise demographics for these zip codes are:
|15 to 19 years||3.6%||3.6%|
|20 to 24 years||61.4%||62.2%|
|25 to 29 years||21.0%||20.5%|
|30 to 34 years||14.0%||13.7%|
|Household income $50,000 to $74,999||1.2%||2.3%|
|Household income $75,000 to $99,999||9.8%||10.2%|
|Household income $100,000 to $124,999||3.6%||3.2%|
|Household income $125,000 to $149,999||10.8%||8.9%|
|Household income $150,000 to $199,999||27.4%||27.2%|
|Household income $200,000 or more||47.2%||49.0%|
Java Bros will primarily target the following customer profile:
- Tech and software professionals. Austin has acquired numerous tech companies and their salary ranges are well over $100,000. The primary customers live and work in those areas.
- University students: The two locations have become emerging hot spots for local university students to reside and the neighborhoods are techy and modern.
- Local residents: There are numerous other business professionals that work and reside in those areas. There are law offices, hospitals, clinics, insurance agencies, and retail that are within walking distance.