Coffee Shop Business Plan Template

Written by Dave Lavinsky

Coffee Shop Customer Analysis

Demographic Profile of Target Market

Java Bros will serve the local residents of the university and business/software tech neighborhood of Austin, Texas. Their two locations will be in the emerging tech areas of Austin where a lot of software-based professionals work and reside.

The precise demographics for these zip codes are:

Zip Code:7871278718
Total Population13,05926,896
15 to 19 years3.6%3.6%
20 to 24 years61.4%62.2%
25 to 29 years21.0%20.5%
30 to 34 years14.0%13.7%
Household income $50,000 to $74,9991.2%2.3%
Household income $75,000 to $99,9999.8%10.2%
Household income $100,000 to $124,9993.6%3.2%
Household income $125,000 to $149,99910.8%8.9%
Household income $150,000 to $199,99927.4%27.2%
Household income $200,000 or more47.2%49.0%

Customer Segmentation

Java Bros will primarily target the following customer profile:

  • Tech and software professionals. Austin has acquired numerous tech companies and their salary ranges are well over $100,000. The primary customers live and work in those areas.
  • University students: The two locations have become emerging hot spots for local university students to reside and the neighborhoods are techy and modern.
  • Local residents: There are numerous other business professionals that work and reside in those areas. There are law offices, hospitals, clinics, insurance agencies, and retail that are within walking distance.