Coffee Shop Business Plan Template

Written by Dave Lavinsky

Coffee Shop Executive Summary

Business Overview

Java Bros Coffee Shop will be a locally established coffee shop located in Austin, Texas. The brainchild of two talented brothers with an entrepreneurial spirit, Joey and Max Smith are ready to emerge into opening their own coffee shop. Java Bros will pride itself on only offering coffee roasted by Texas coffee roasters and growers and only serve bakery items made fresh by local Austin bakeries.

While the menu will be small and simple, the time and attention given to everything they will serve makes Java Bros truly unique when looking for quality coffee. Their exceptional customer service will allow for customers coming back and allowing them to develop a strong reputation with its clients.



Products Served

The following are the products to be offered by Java Bros Coffee Shop:

  •  Local coffee (dark roast, light roast, medium roast, breakfast blend)
  • Lattes
  • Seasonal/holiday lattes
  • Espressos
  • Cappuccinos
  • Bakery items baked fresh from local bakeries and delivered daily
  • Paninis
  • Chips
  • Italian sodas

Customer Focus

The two proposed locations will be in the emerging neighborhoods where tech companies, business professionals, and college students live and work. These neighborhoods have the highest salaries of anywhere in Texas and the business and retail segments are dense with professionals of all ages.

Management Team

Joey and Max Smith are the founders and senior management of Java Bros. They both are Austin natives and have business degrees from the University of Texas at Austin. They have worked at other coffee shops while perfecting their craft of over ten years and have made a positive local reputation with coffee enthusiasts around Austin and East Texas.

Aside from the two brothers overseeing the upper management duties, Java Bros will employ 10-11 baristas, 3-4 shift managers, and 1 social media and website manager.

Success Factors

Java Bros is primed for success at its two locations.

  •  Local businesses in the new neighborhoods are excited and eager to partner with Java Bros due to their commitment of serving quality coffee and delivering exceptional customer service.
  •  Java Bros has positioned itself to operate efficiently, allowing for a greater net profit while keeping overhead costs minimal.
  • The technology factor of the coffee shop will position itself to be a favorite amongst young, tech-hungry professionals and university students.

Financial Highlights

Java Bros is seeking $300,000 in debt financing to open its two locations. The funding will be dedicated for leasehold improvements, design, working capital, and opening inventory. The breakout of the funding is below:

Location #1

        Store design/build: $100,000

        Working capital: $25,000

        Opening inventory: $25,000

Location #2

        Store design/build: $100,000

        Working capital: $25,000

        Opening inventory: $25,000

The following graph outlines the pro forma financial projections for Java Bros Coffee Shop. Coffee Shop Financial Projections