Coffee Shop Business Plan Template

Company Overview

Who is Java Bros Coffee Shop?

Java Bros Coffee Shop aims to be a neighborhood store-front catering to local professionals, students from local universities, and retired individuals that enjoy a friendly, welcoming atmosphere. With their simple yet sophisticated menu, Java Bros prides itself in pouring up a delicious cup of coffee while providing extraordinary customer service.

Their business model is easily adaptable into most locations as they serve up coffee and simple eats for consumers of all budgets and backgrounds.

Java Bros History

Java Bros is the brainchild of two local brothers that grew up in a household with a passion for coffee. At an early age, the parents of Joey and Max Smith taught them how to brew coffee and they began crafting artisanal coffee products throughout high school. After completing their business degrees at the University of Texas at Austin, Joey and Max worked at other local coffee shops to develop the experience needed when learning about your clientele and business efficiency. They were always taught that they don’t need to know how to craft a bunch of items, as long as you perfect what you do know. With that mindset, they will only offer standard coffee assortments from local Texas growers, cappuccino, espresso, and lattes. Their food items will consist of local baked goods from other Austin bakeries. Their small locations will be cozy and simple, unintimidating to all walks of life. By providing complimentary internet, it aims to become a favorite among students and local professionals.

Since incorporation, Java Bros has achieved the following milestones:

  • Developed the company’s branding image, social media, and website.
  • Determined the coffee shop’s two storefront locations and has soft holds with the property management companies.
  • Began recruiting staff and personnel that meets their customer service requirements.

Java Bros Products and Services

The following are the types of coffees and food items that Java Bros will produce:

  • Seasonal, local, fresh blends from local Texas coffee growers (light roast, dark roast, medium roast, breakfast blend)
  • Lattes
  • Cappuccinos
  • Espressos
  • Seasonal/Holiday Lattes
  • Fresh baked goods
  • Panini sandwiches
  • Chips
  • Italian Sodas

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