Cleaning Customer Analysis
Demographic Profile of Target Market
QP Cleaning Services will target a variety of businesses in the greater Phoenix metropolitan area as well as the surrounding suburbs. QP will market primarily to property management companies of office buildings, industrial warehouses, retail stores, and household residences. The business owners will have a need for cleaning services where their own employees are not responsible for performing their own cleaning of the space.
The precise business demographics for the Phoenix metropolitan area are:
| Sector | Number of establishments | Number of employees |
|---|---|---|
| Utilities | 24 | 3,433 |
| Retail trade | 3,753 | 73,994 |
| Transportation and warehousing | 937 | 48,292 |
| Information | 737 | 17,558 |
| Finance and insurance | 2,661 | 72,545 |
| Real estate and rental and leasing | 2,336 | 16,218 |
| Professional, scientific, and technical services | 5,288 | 53,825 |
| Administrative and support and waste management and remediation services | 2,430 | 105,547 |
| Educational services | 347 | 3,355 |
| Health care and social assistance | 4,267 | 107,483 |
| Arts, entertainment, and recreation | 416 | 10,741 |
| Accommodation and food services | 2,958 | 69,330 |
| Other services (except public administration) | 2,204 | 20,997 |
Download the cleaning business plan template (including a customizable financial model) to your computer here <–
Customer Segmentation
QP Cleaning Services will primarily target the following customer and client profiles:
- Residences needing cleaning of their homes who are not currently contracted with another cleaning service
- Property management companies who manage a portfolio of office and/or industrial buildings
- Commercial spaces of restaurant and retail businesses who need cleaning services during off hours
QP will target small and medium sized businesses who require cleaning aside from what their employees already provide. For instance, they will not target large franchise-owned establishments such as Walmart, Target, Best Buy, etc.