Cleaning Business Plan Template

Written by Dave Lavinsky

Cleaning Marketing Plan

Brand & Value Proposition

QP Cleaning Services will offer the unique value proposition to its clientele:

  • Affordable and quality cleaning services for every type of business and household.
  • Highly trained staff prepared to service a wide range of clients.
  • Professionally designed website with social media and a referral program that will reward existing clients for referring new clients.

Promotions Strategy

QP Cleaning Services will utilize traditional marketing concepts with modern promotions in order to reach a greater audience.

Cold Calling and Door-to-Door Business Sales Calls
Luis Mendez will be visiting businesses to explain his new company and describe the services they will offer. He already has many relationships with existing businesses due to his time as an office property manager. He believes that by building on existing relationships and forging new ones, he will be able to obtain multiple business contracts for their first year.

Referral Program and Word-of-Mouth
Luis will also implement a referral program that will reward an existing client with a free cleaning service if they recruit a fellow business or household and they sign a new client contract with QP. Luis is also very confident with the quality of cleaning his team will be able to provide, that word will get out about QPS and existing clients will be sure to refer them to potential clients.

Business Industry Membership & Advertising
QP will be a member of local business associations such as the Phoenix Chamber of Commerce. By being a member, Luis will attend all networking functions and pay for advertising space in their publications and at their events.

Website & Social Media
QP will have a professionally designed website,, where new and potential clients will be able to view a list of the services, pricing menu, and ability to schedule a cleaning consultation. The website will also include client testimonials and showcase the Employee of the Month to highlight their professional and personal accomplishments. When clients can get to know an employee, their confidence and trust with that person is greater.

QP will also have a business Facebook, Twitter and Instagram profile. Luis will post monthly specials, showcase employees, and showcase satisfied clients.



The pricing of QP Cleaning Services will be moderate and on par with competitors so customers feel they receive value when purchasing their services.