Cleaning Business Plan Template

Written by Dave Lavinsky

Cleaning Competitive Analysis

Direct Competitors

Phoenix Cleaning Solutions

Phoenix Cleaning Solutions was established in 1951 and primarily services office buildings in downtown Phoenix. The business consists of a team of 25 men and women who perform janitorial services for their clients. All clients are kept on a contract and they do not offer special cleaning services such as carpet shampooing or upholstery cleaning. While their business is large and they have a great deal of clients, there is a high turnover of employees due to a lack of employee satisfaction. There are no employee benefits offered and the pay is kept at minimum wage. Most employees are hired due to their previous experience of cleaning jobs and there is no training or employee retention program. Because of the high turnover, quality lacks and the reputation of Phoenix Cleaning Solutions is seen as low-end budget quality. All clients are office and industrial warehouses. They are a competitor due to their economy pricing and large portfolio of clients.


Hall’s Family Cleaning

Family-owned and operated since 1982, the Halls family has made a name for themselves in the greater Phoenix area. Servicing mostly residential households, Hall’s has branched out to local restaurants and small businesses. Most employees are of the Hall’s family with the top management being the patriarch and matriarch of the Hall family. All employees are trained to the Hall family standard and are compensated based on seniority. The Hall family relies heavily on traditional marketing techniques such as bench ads, cold calling, and flyer distribution. Their services offered are basic janitorial duties and add-on services such as window cleaning and carpet shampooing. Pricing will be competitive as they offer a similar pricing model but do not focus as much on customer satisfaction and retention. Within the past year, a nephew of the Hall family started a subsidiary under the family cleaning business as a landscaping company. Hall’s Family Cleaning and Hall’s Landscaping & Maintenance will cross market with each other’s clients.


Merry Maids of Phoenix

Merry Maids of Phoenix is a professional cleaning service that is part of the Merry Maids franchise of cleaning establishments across the United States. Merry Maids services are for residential establishments solely, but they offer many professional services that are a benefit of being part of the franchise. Their menu of cleaning services include apartment cleaning, house cleaning, maid service, specialty cleaning, housekeeping, detailed cleaning, enhanced disinfection services, holiday cleaning, green cleaning, and move in/out cleaning. The website is user-friendly and comprehensive with a messaging option and online scheduling capability. They can also call their local phone line and speak with a customer service representative who can assist in recommending a personalized option for each client. Since Merry Maids is a franchise and offers premium service, pricing is on the higher end of the cleaning service spectrum. Their website also outlines the cleaning process used to clean every area of the residence. All employees are required to undergo a thorough background check and complete the Merry Maids Cleaning Program and Protocols. Merry Maids also offers a Worry-Free Guarantee where the clients’ money will be refunded if they are not completely satisfied with their service. Clients are also able to participate in their seasonal offers which provides discounted prices for one cleaning session. Their array of services have something to fit most clients’ budget and needs.


Competitive Advantage

QP Cleaning Services will be able to offer the following advantages over their competition:

  • Professional and friendly service at affordable prices.
  • Owner who will interact with each client on a weekly or monthly basis to ensure they are completely satisfied with their cleaning service. Owner will ask for any constructive criticism in order to implement strategies beneficial to client retention and referrals.
  • A referral program where clients can earn a free cleaning for every business and/or household they recruit.
  • A training program for each employee to ensure they are fully qualified to perform the highest cleaning standards for any business or household.