Catering Business Plan Template

Written by Dave Lavinsky

Catering Marketing Plan

Brand & Value Proposition

Fine Foods Catering will offer the unique value proposition to its clientele:

  • Affordable and quality catering services for every type of event.
  • Highly trained staff prepared to service a wide range of events and clientele.
  • Unmatched creative and unique food and bar menu creation to suit every palate.

Promotions Strategy

Fine Foods Catering will utilize traditional marketing concepts with modern promotions in order to reach a greater audience.

Cold Calling and Door-to-Door Business Sales Calls

Chef Dominic Gardea will be visiting businesses to explain his new catering company and describe the catering services and capabilities we will offer. He already has many relationships with existing businesses that currently received catering services during his former position at the hospitality company. Because he was providing catering services to these clients for many years and they kept coming back, they are highly likely to follow Chef Dominic to his new company. He believes that by building on existing relationships and forging new ones, he will be able to obtain multiple catering event contracts for the company’s first year.


Chef Dominic is very confident with his food and the professional service him and his team will provide. Since Fine Foods Catering will be able to undercut their competitor’s pricing, the word will be spread around the community that Fine Foods Catering can cater their event, meeting, or lunch while saving money without sacrificing quality.

Business Industry Membership & Advertising

Fine Foods Catering will be a member of local business associations such as the Seattle Chamber of Commerce. By being a member, Chef Dominic will attend all networking functions and pay for advertising space in their publications and at their events. One of the first clients he will target is the Seattle Chamber of Commerce and offer to provide discounted catering service at their next annual gala. When Chef Dominic wows the association and its members with great food and service, the investment is sure to pay off when multiple businesses hire Fine Foods Catering for their next event.

Partnering with Popular Local Venues

Fine Foods Catering will partner with the most popular venues in Seattle for those clients who choose a venue for the event based on location and atmosphere the location provides. The venue will then recommend Fine Foods Catering as a preferred and recommended catering company to service their event.

Website & Social Media

Fine Foods Catering will have a professionally designed website,, where new and potential clients will be able to view a list of catering services, a gallery of menu pictures, and ability to schedule a catering consultation. The website will also include client testimonials and numerous pictures of food, drink, and event set-ups to enhance the visual appeal.


The pricing of Fine Foods Catering will be moderate and on par with competitors so customers feel they receive value when purchasing our services.