Catering Customer Analysis
Demographic Profile of Target Market
Fine Foods Catering will target businesses of all sizes in the Greater Seattle area. Businesses are the main client of any catering business as they require catering services from small meetings to large galas to weekly lunches. Fine Foods Catering will also target local non-profits who require catering for their fundraising events and annual galas they hold to raise money. Fine Foods Catering will also target those individuals looking for catering services for their wedding or social event.
The precise business demographics for the Seattle metropolitan area are:
| Total | Percent | |
|---|---|---|
| Â Â Â Â Total population | 590,157 | 100% |
| Â Â Â Â Â Â Â Â Male | 284,873 | 48.30% |
| Â Â Â Â Â Â Â Â Female | 305,284 | 51.70% |
| Â Â Â Â Â Â Â Â Under 5 years | 41,749 | 7.10% |
| Â Â Â Â Â Â Â Â 5 to 9 years | 43,509 | 7.40% |
| Â Â Â Â Â Â Â Â 10 to 14 years | 41,324 | 7.00% |
| Â Â Â Â Â Â Â Â 15 to 19 years | 43,301 | 7.30% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 48,119 | 8.20% |
| Â Â Â Â Â Â Â Â 25 to 34 years | 106,407 | 18.00% |
| Â Â Â Â Â Â Â Â 35 to 44 years | 73,788 | 12.50% |
| Â Â Â Â Â Â Â Â 45 to 54 years | 64,669 | 11.00% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 35,109 | 5.90% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 27,995 | 4.70% |
| Â Â Â Â Â Â Â Â 65 to 74 years | 39,539 | 6.70% |
| Â Â Â Â Â Â Â Â 75 to 84 years | 17,394 | 2.90% |
| Â Â Â Â Â Â Â Â 85 years and over | 7,254 | 1.20% |
| Total housing units | 260,024 | 100% |
| Households | Families | Married Couples | Nonfamily Households | |
|---|---|---|---|---|
| Total | 7,510 | 5,081 | 4,210 | 2,429 |
| Income Breakdown | ||||
| Â Â Â Â Less than $10,000 | 8.6% | 6.1% | 3.8% | 15.0% |
| Â Â Â Â $10,000 to $14,999 | 6.2% | 1.7% | 1.4% | 14.9% |
| Â Â Â Â $15,000 to $24,999 | 12.6% | 8.5% | 7.6% | 21.9% |
| Â Â Â Â $25,000 to $34,999 | 13.9% | 11.8% | 10.6% | 18.8% |
| Â Â Â Â $35,000 to $49,999 | 14.5% | 15.6% | 15.1% | 12.0% |
| Â Â Â Â $50,000 to $74,999 | 21.2% | 26.1% | 26.8% | 11.1% |
| Â Â Â Â $75,000 to $99,999 | 9.9% | 12.0% | 14.0% | 4.1% |
| Â Â Â Â $100,000 to $149,999 | 8.9% | 12.3% | 13.7% | 1.5% |
| Â Â Â Â $150,000 to $199,999 | 2.6% | 3.9% | 4.4% | 0.0% |
| Â Â Â Â $200,000 or more | 1.6% | 2.1% | 2.5% | 0.7% |
Customer Segmentation
Fine Foods Catering will primarily target the following customer and client profiles:
- Businesses of all sizes that regularly require catering for meetings, events, and corporate lunches.
- Local government entities that require catering for their events and/or meetings.
- Local non-profits that hold annual galas to raise money for their cause.
- Individuals looking for social catering requirements (weddings, birthday parties, reunions, etc.)