Catering Business Plan Template

Written by Dave Lavinsky

Catering Competitive Analysis

Fine Foods Catering will face competition from other businesses with a similar business profile. A summary of the competitors is below.

Direct Competitors

The Catering Company Seattle

The Catering Company Seattle is known primarily for providing catering to solely corporate clients in the Seattle area. They are able to provide boxed breakfasts and lunches as well as large events and bar service. They are the Seattle caterer known for the quality of their scratch-made food. The Catering Company specializes in creating menu items with respect to local and sustainable ingredient philosophy. The menus range from vegan and vegetarian, gluten intolerant, or full of meat. All menu items are made from locally-sourced Washington ingredients. Over the years, The Catering Company has cultivated close relationships with local farmers in order to create a variety of dishes that can be elegant and eclectic to traditional comfort food. The Catering Company also utilizes lean and green business practices. All of the cutlery, plating, cups, containers, boxes and napkins are made with plant starch, biodegradable, or compostable products.

Twelve Baskets Catering

Twelve Baskets Catering has been awarded as the #1 catering company by Seattle Magazine. Twelve Baskets provides catering services to corporate and social events, delivery, weddings, and has menus for holiday events. Started in 1976 by Owner, John Bagge, he made eating and sourcing local his way of doing business. Twelve Baskets has also adopted sustainable business practices by eliminating plastic supplies and replacing them with compostable products. Twelve Baskets has also partnered with Seattle nonprofits by providing fresh and nutritious foods to the less fortunate. Additionally, they deliver leftover food from their events to the local shelters. Twelve Baskets will only work with select venues and vendors.

City Catering Company

City Catering Company was founded in 2001 with a mission to pair seasonal and fresh food with warm professional service and a sleek urban style. Named by Seattle Magazine’s Most Creative Caterer, they have extensive experience in the corporate, non-profit, and private sectors and cater a wide range of events throughout the greater Puget Sound region. City Catering Company has earned a lot of attention from local and national culinary and hospitality publications. Their belief is built around their core strengths of a strong kitchen team, innovative bar program, trained and motivated staff, and top-notch logistics. City Catering Company sets itself apart by cooking on-site to be able to deliver the freshest food possible, serving fresh juices, partnering with local farms, paid externship program, a corporate café program, champagne towers, and has venue relationships.

Competitive Advantage

Fine Foods Catering will be able to offer the following advantages over the competition:

  • Professional and friendly catering service at affordable pricing.
  • Owner who will meet one-on-one with each client to have them taste sample menu items and be able to create a unique menu based on their event.
  • Uniquely tailored bar program. Find Foods Catering will employ a certified sommelier who also has bar experience that can recommend and provide wine options upon request. He is also able to create professionally crafted cocktails for every type of event.
  • A training program for each employee to ensure they are fully qualified and capable to deliver the highest standard of customer service while paying attention to detail.