Art Gallery Business Plan Template

Written by Dave Lavinsky

Art Gallery Marketing Plan

Brand & Value Proposition

Visual Haven Art Gallery will offer the unique value proposition to its clientele:

  • Friendly, non-pretentious staff readily available to offer information of the art and answer any questions.
  • Affordable membership pricing.
  • Frequent art gallery events to showcase local artists’ artwork and designs.
  • Informative and engaging art classes and seminars to broaden all artistic minds.
  • Partnerships with local universities and high schools.

Promotions Strategy

The promotions strategy for Visual Haven Art Gallery is as follows:

Social Media

Visual Haven Art Gallery will have Instagram, Facebook, and Twitter business profiles where Mia will post pictures of the art that is displayed and post of upcoming events, art shows, classes, and seminars.

Website & SEO Marketing

Mia will hire a local graphic designer to develop an attractive website for Visual Haven Art Gallery. The website will be easy to navigate and include features of the artists, pricing for tickets and memberships, contact information, and location. The SEO will be managed to ensure that anyone searching “art gallery near me” or “San Francisco art gallery”, will see Visual Haven Art Gallery listed at the top of the Bing or Google search engine.

Referrals/Word of Mouth

Because Visual Haven Art Gallery will be a public art gallery for everyone to enjoy and become a part of, word will quickly spread of the new art gallery in town. Friends and associates of the displayed artists will visit to support them. New artists will be introduced monthly and the list of new visitors will continue to grow.

Partnerships with Local Universities and High Schools

Visual Haven Art Gallery will increase their exposure by frequently visiting the local art programs at universities and high schools to encourage those emerging artists to visit, work, and display their art at Visual Haven Art Gallery.


The pricing of Visual Haven Art Gallery will be moderate and on par with competitors so customers feel they receive value when purchasing its art gallery products or services.