Art Gallery Business Plan Template

Written by Dave Lavinsky

Art Gallery Competitive Analysis

Visual Haven Art Gallery will face competition from other businesses with a similar company profile. A summary of the competitor companies is below.


Direct and Indirect Competitors

SFMOMA – San Francisco Museum of Modern Art

The San Francisco Museum of Modern Art carries and displays artful selections at every price point. They focus on modern art, particularly, and have a loyal membership for those who visit and participate in regular events held at the museum. Visitors are encouraged to tour the museum to experience artworks that evoke natural spectacles in Contemporary Optics. They are also able to find poignant new works by Bay Area artists.

SFMOMA offers memberships to the public where they will enjoy first access to exhibitions, free admission for the member and any guests, first dibs on tickets, and discounts at the Museum Store and Parking Garage. Membership pricing starts at $120 for individual memberships and goes as large as $1,250 for their Benefactor membership. Corporate memberships and larger donation memberships are also available.

Daily tickets to visit SFMOMA are $25 for an adult, , $22 for senior citizens, and $19 for young adults (ages 19 – 24). Those 18 and younger can enter for free.


Tangent Contemporary Art

Tangent Contemporary Art is considered amongst the best art galleries in San Francisco’s Union Square. Tangent Contemporary Art presents a collection of distinctive paintings and sculpture by internationally renowned contemporary artists. They are located at 381 Geary Street in Union Square and are only available by appointment only.

Tangent Contemporary Art aims to challenge viewers’ perception as they are strolling by. The gallery showcases optically engaging paintings by Patrick Hughes, photo-mosaics by Robert Silvers, oversized candy sculptures by Peter Anton, hyper-realist paintings by Anna Halldin-Maule and Peter and Madeline Powell, alongside various works by American and International artists that utilize new approaches to traditional techniques.

There are no entrance fees to visit the gallery and their main source of revenue comes from those that purchase their art displays.


De Young Museum

Founded in 1895 in San Francisco’s Golden Gate Park, the de Young museum has been an integral part of the cultural fabric of the city and a cherished destination for millions of residents and visitors to the region for over 100 years. The mission of de Young Museum is to connect their visitors with local and global art in order to promote their knowledge of and curiosity about the past, deepen their engagement with the art and ideas of today, and stimulate their creative agency in their own futures. Their vision is to redefine the Fine Arts Museums as a forum that stimulates community and visitor conversations and explorations by applying inclusive and equitable perspectives to their collections and the histories they embody. They also aim to support their staff to realize their potential in an inclusive and equitable workplace.

After closing for five years, the de Young Museum reopened in 2005 to inaugurate its new building. It is a state of the art facility that integrates art, architecture, and the natural landscape in one multi-faceted destination that inspires from all around the world. The new de Young museum provides San Francisco with a landmark art museum to showcase the museum’s priceless collections of American art from the 17th through the 20th centuries, textile arts, and art of Africa, Oceania, and the Americas.

Competitive Advantage

Visual Haven Art Gallery will be able to offer the following competitive advantages over their competition:

  • Friendly, non-pretentious staff readily available to offer information of the art and answer any questions.
  • Affordable membership pricing to encourage visitors to become a part of the Visual Haven community.
  • Frequent art gallery events to showcase local artists’ artwork and designs.
  • Informative and engaging art classes and seminars to broaden all artistic minds.
  • Partnerships with local universities and high schools allow the public to engage with the young artists and allow the young artists opportunities to display their artwork.