Art Gallery Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Visual Haven Art Gallery will target all walks of life of San Francisco. .They will target art enthusiasts and those who have an appreciation of lesser known artists in the community. Visual Haven Art Gallery will also target local university and high school art students.

The precise demographics for San Francisco, California are:

 TotalPercent
    Total population590,157100%
        Male284,87348.30%
        Female305,28451.70%
        Under 5 years41,7497.10%
        5 to 9 years43,5097.40%
        10 to 14 years41,3247.00%
        15 to 19 years43,3017.30%
        20 to 24 years48,1198.20%
        25 to 34 years106,40718.00%
        35 to 44 years73,78812.50%
        45 to 54 years64,66911.00%
        55 to 59 years35,1095.90%
        60 to 64 years27,9954.70%
        65 to 74 years39,5396.70%
        75 to 84 years17,3942.90%
        85 years and over7,2541.20%
Total housing units260,024100%

Customer Segmentation

Visual Haven Art Gallery will primarily target the following customer profiles:

  • Local artists
  • Wealthy collectors of art
  • Those that have an appreciation for local lesser known artists
  • University art students
  • High school art students