Customer Analysis
Demographic Profile of Target Market
Benji’s Beats Recording Studio will target musicians of all levels in Atlanta, Georgia. The target musician will range from amateur first-time recorders to established professional musicians. They will also target businesses that may need commercial production for their marketing and local authors that may need an audio book compiled and produced.
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The precise demographics for Atlanta, Georgia are:
| Total | Percent | |
|---|---|---|
| Total population | 300,576 | 100% |
| Male | 145,269 | 48.30% |
| Female | 155,307 | 51.70% |
| Sex ratio (males per 100 females) | 93.5 | (X) |
| Under 5 years | 18,151 | 6.00% |
| 5 to 9 years | 14,916 | 5.00% |
| 10 to 14 years | 14,464 | 4.80% |
| 15 to 19 years | 14,172 | 4.70% |
| 20 to 24 years | 20,869 | 6.90% |
| 25 to 34 years | 61,329 | 20.40% |
| 35 to 44 years | 39,963 | 13.30% |
| 45 to 54 years | 34,224 | 11.40% |
| 55 to 59 years | 19,552 | 6.50% |
| 60 to 64 years | 19,668 | 6.50% |
| 65 to 74 years | 26,829 | 8.90% |
| 75 to 84 years | 11,728 | 3.90% |
| 85 years and over | 4,711 | 1.60% |
Customer Segmentation
Benji’s Beats Recording Studio will primarily target the following customer profiles:
- Musicians of all levels
- Businesses that use commercials as part of their marketing strategy
- Authors who require an audiobook produced
- Movie producers who are searching for movie soundtrack services