Recording Studio Marketing Plan

Brand & Value Proposition

Benji’s Beats Recording Studio will offer the unique value proposition to its clientele:

• Friendly, knowledgeable, and highly qualified team of sound mixing professionals and engineers.
• Best bang for the buck – most affordable prices in town.
• Has the most advanced, modern, advanced state-of-the-art equipment to make it the most innovative and high-tech recording studio in the area.

Promotions Strategy

The promotions strategy for Benji’s Beats Recording Studio is as follows:

Social Media

Benji’s Beats Recording Studio will invest in advertising their business on social media platforms Facebook, Instagram, Snapchat, TikTok, and Twitter. By using targeted social media marketing, Benji’s Beats Recording Studio will be able to reach those individuals and/or businesses looking for music and sound production services.

Music Venues & Networking

Benjamin and a few of his associates will frequent music venues around Atlanta that hold amateur nights where local aspiring musicians get a chance to take the stage. By scoping out the talent, Benjamin will approach those musicians that he sees potential in and try to sell his services to them. By networking around the local scene, people will also recommend Benji’s Beats Recording Studio to their associates.

Website/SEO Marketing

Benji’s Beats Recording Studio will invest in a strong SEO presence so that when someone enters “Atlanta recording studio” or “recording studio near me” in their Google or Bing search bar, Benji’s Beats Recording Studio is at the top of the list.

Pricing

The pricing of Benji’s Beats Recording Studio will be moderate and on par with competitors so customers feel they receive value when purchasing their services.