Nail Salon Business Plan Template

Written by Dave Lavinsky

Nail Salon Industry Analysis

The Nail Salons industry is expected to continue growing over the next five years, with estimated revenues reaching $23 billion.

Rising per capita disposable income will drive revenue gains because it will enable more consumers to indulge in the discretionary services this industry offers, instead of relying on home-use products. With greater disposable income, consumers can increase their spending on higher-value nail services, including gel nails, which are a high-growth segment for the industry. Additionally, the industry’s largest consumer base, adults between the ages of 20 and 64, is expected to expand at an annualized rate of 0.2%.

During the next five-year period, industry salons are also expected to increasingly expand into full-service salons, which will enable operators to diversify their customer base and mitigate revenue fluctuations.  A greater propensity among nail and waxing salons to offer diversified services will also boost growth. An estimated 33.0% of salons currently characterize themselves as full-service salons; this figure is expected to rise over the next five years. This diversification will likely include a greater line of anti-aging remedies, which are a high-growth segment.