Nail Salon Business Plan Template

Written by Dave Lavinsky

Nail Salon Competitive Analysis

Direct and Indirect Competitors

Rose’s Nails

Rose’s Nails is owned by Rose Martin and has been in business in Jacksonville, Florida for eight years. Rose’s Nails is located in a shopping center adjacent to St. John’s Town Center in an area named Colony Cove. Rose’s clients are housewives, teenagers, and local females between the ages of 15 – 62. Many of Rose’s clients are loyal patrons who have been going to her for years. Rose pulls in a number of female clients who live within a 15-mile radius of Colony Cove. Her salon is known as the friendly, neighborhood salon who offers quality nail service at reasonable prices.

Rose’s Nails standard menu of services include spa manicures, pedicures, and face waxing. Once a month, Rose’s Nails accommodates a neighboring nursing home where a bus will bring nursing home residents to the salon for a basic manicure and pedicure. Rose’s Nails is also a popular destination for birthday parties, wedding parties, and high school proms.


CG Salon & Spa

CG Salon & Spa is a Jacksonville destination for pampering with a modern and fresh twist. CG Salon & Spa is owned by Cesar Garrett who is a world-renowned makeup artist and hair stylist who has been trained by the most exclusive beautician academies in the world. Cesar has apprenticed in multiple salons and spas throughout Italy, France, and Germany. He worked in Beverly Hills and Chicago before eventually residing in his hometown of Jacksonville, Florida. After working in some of the biggest cities in the world, Cesar knew he could bring a taste of it to Florida where the incomes were rising annually and the thirst for modern pampering is growing.

CG Salon & Spa is known for its trendy and cutting edge services. They offer premier hair coloring and styling services, conditioning treatments, and hair extensions. The salon also offers a full range of nail services where the manicures and pedicures are offered are the most expensive in the city. CG also has a spa where one can go and receive a deep tissue massage, stone treatment, waxing, sit in a hot/cold bath, or hang out in one of the steamy saunas.

CG Salon & Spa caters to the trendiest and most affluent in the north Florida region. It is a popular destination for celebrities who are in the area and visitors from all over the world. The salon never runs any discount specials as it is always booked for any of the spa services. A patron is able to purchase a spa package that includes a whole day of pampering that includes lunch, wine, or champagne.


Jacksonville Beauty Bar

Jacksonville Beauty Bar is located in downtown Jacksonville in the trendy shopping and dining district. The salon serves numerous working professionals that work in an office tower and reside in a luxury condo also located downtown. The downtown business district has over 10,000 working professionals that go in and out of downtown daily. Most of them are young professionals that choose to also live downtown in an upscale loft, condo, or apartment. Jacksonville Beauty Bar is home to most of the female professionals who visit the beauty bar monthly or semi-weekly.

Owned by sisters Sheila and Grace McKinney, who are Jacksonville natives and graduates of the local cosmetology school, they realized the potential to be had when Jacksonville underwent the huge gentrification process in the city’s downtown in the past decade. As office buildings and upscale apartment buildings opened, they realized the humongous potential for a salon in the area.

Jacksonville Beauty Bar offers manicures and pedicures ranging from basic to luxurious as well as waxing services. The trendy, yet friendly and welcoming atmosphere is popular amongst the female population living and working in downtown Jacksonville. The pricing is upscale but remains competitive with the other posh salons in the city.


Competitive Advantage

Brenda’s Nail Salon will be able to offer the following competitive advantages over their competition:

  • Friendly and welcoming customer service given by highly regarded licensed professionals in the beauty industry.
  • Rewards program for patrons to earn a free service after 9 visits.
  • Referral program where patrons can receive half off a service for recommending or bringing in a friend to the salon.
  • Trendiest and modern nail services where the pricing is not intimidating.