Customer Analysis
Demographic Profile of Target Market
Brenda’s Nail Salon will target high-end consumers of the upscale area of Jacksonville, Florida. The majority of clients will be females aged 15 – 65 with some men aged 18 – 50. The targeted customers will include students, working professionals, stay-at-home parents, and any consumer looking for nail services.
The nail salon will be located in St. John’s Town Center, a luxury shopping center home to couture designers and upscale restaurants and breweries. The center attracts high-end consumers and is also a tourist destination due to its close proximity to the beaches and downtown Jacksonville. St. John’s Town Center is the supreme metropolitan destination for anything modern and trendy and attracts consumers from Jacksonville, St. Augustine, Amelia Island, and South Georgia.
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The precise demographics for this area of Jacksonville are (zip code 32246):
| Total Population | 130,250 |
|---|---|
| Male | 51.40% |
| Female | 48.60% |
| 15 to 19 years | 10.60% |
| 20 to 24 years | 16.30% |
| 25 to 29 years | 21.90% |
| 30 to 34 years | 25.40% |
| Household Income $50,000 to $74,999 | 3.50% |
| Household Income $75,000 to $99,999 | 11.50% |
| Household Income $100,000 to $124,999 | 17.40% |
| Household Income $125,000 to $149,999 | 20.50% |
| Household Income $150,000 to $199,999 | 21.60% |
| Household Income $200,000 or more | 25.50% |
Customer Segmentation
Brenda’s Nail Salon will primarily target the following customer profile:
- Females ranging in age from 16 – 65 with disposable income