Nail Salon Business Plan Template

Written by Dave Lavinsky

Nail Salon Marketing Plan

Brand & Value Proposition

Brenda’s Nail Salon will offer the unique value proposition to its clientele:

  • Unique and modern nail designs only seen at Brenda’s Nail Salon.
  • Rewards and referral program to attract and retain new and existing clients.
  • Unbeatable customer service with the highest quality of nail services.

Promotions Strategy

The promotions strategy for Brenda’s Nail Salon is as follows:

Social Media

Brenda has been studying social media marketing tactics for the past year and has become adept at Facebook and Instagram marketing practices. She has already created business accounts for both platforms and has garnered 300+ likes on the Brenda’s Nail Salon Facebook Page and has 1,300 followers on Instagram. Brenda posts daily of her trendy nail designs and “Coming Soon” teasers. She has also created a referral program through both platforms where a user is entered to win a free manicure if they tag three friends in the comments. This strategy has become crucial for her followers increasing and has proven successful. She has gained over 700 Instagram followers after just one of the giveaway promotions.

Referral Program

Once Brenda’s Nail Salon opens for business, a patron is able to receive half off any service if they bring or recommend a friend to the salon. The newcomer just needs to give the name of the person referred to them and both patrons are able to receive the discount. Brenda is confident that if she gets people in the door, they will be so impressed and pleased with their service that they are destined to return.


Brenda’s Nail Salon will be located in an upscale and trendy location in Jacksonville, Florida that garners a lot of retail traffic. The area is known as a popular hangout and shopping destination for consumers of all ages. St. John’s Town Center is home to the most upscale shopping and dining in north Florida and is sure to bring in many wealthy clients looking to be pampered.


The pricing of Brenda’s Nail Salon will be moderate and on par with competitors so customers feel they receive value when purchasing their items.