Fit Strong Mobile App will be fully owned by Lisa Kramer. Lisa Kramer will own all the rights to the mobile app and its proprietary information.
Lisa Kramer’s expertise and years of producing results has paved the path for her to become one of the most sought after personal trainers in the West Coast region. Because of her immense popularity with Instagram, Lisa is receiving thousands of requests from people all over the world for her to be their personal trainer. There is obviously not enough time in the day to be able to accommodate everyone, even though Lisa would like to. By launching the mobile app, it is Lisa’s way of being able to reach her millions of followers and help them achieve their goals and live a healthier and more sustainable life.
Lisa will outsource the development of the mobile app to a company based in San Francisco. She will also hire a local Los Angeles-based advertising agency to develop professional social media accounts for the mobile app, advertise them on all social media channels through targeted advertising, and produce an effective commercial to be aired during prime television spots on all the major channels. Lisa will also hire a customer service representative to handle any mobile app issues or problems, as well as a CPA to handle all the revenues, bill payments, tax payments, and payroll.