Mobile App Business Plan Template

Written by Dave Lavinsky

Mobile App Business Competitive Analysis

Direct and Indirect Competitors

Fit Strong Mobile App will face competition from other mobile apps with similar business profiles. A description of each competitor mobile app is below.

FitOn App

FitOn is a mobile app that allows users to lose weight and get fit anytime, anywhere with free exercise videos and personalized workout plans. FitOn encourages its users to stay active, reduce stress, and feel good with unlimited access to free workouts and meditations. The app includes celebrity trainers and articles on how to take care of yourself both mentally and physically.

FitOn App has unlimited access to workout classes that range from cardio to strength training to HIIT, yoga, Pilates, etc. There are celebrity trainers that offer workouts for their specific expertise and exclusive workouts led by Gabrielle Union, Julianne Hough, and Jonathan Van Ness.

FitOn offers quick and effective workouts that a user can find by browsing by workout category, body part, length, and intensity. They even have 10-minute HIIT workouts so anyone can get a quick workout in fast. There are calming meditations to help reduce stress and anxiety, as well as a live leaderboard for friendly competition. Users can track their progress and share with friends.

Sweat: Fitness App for Women

The Sweat mobile fitness app is for thousands of like-minded women around the world who have committed to their health and fitness. The app allows you to work out at home with the largest fitness community of women worldwide, that now includes Pilates, Barre, and Yoga. There is a free trial for new members and the ability to join women to live their best life through health and fitness with workouts, nutrition guides, and community support.

Sweat Fitness App for Women includes bodyweight and gym-based resistance workouts, a post-pregnancy program, lifting at home at and the gym workouts, strength and high intensity workouts, Pilates, barre, vinyasa yoga, and yoga flow programs. The app also includes a planner that makes it easy to schedule weekly workouts, explanations of all exercises, the ability to share progress photos, hundreds of recipes and nutrition education, and education and motivation.

StrongHer – Workout for Women

The StrongHer mobile fitness app provides fitness for women who need special care. They understand the needs for personal training, planned nutrition, and target-driven workouts at home or the gym. StrongHer is laser focused as its personal trainer is customized to help the user meet the fitness goals. StrongHer is a fitness and nutrition tracking app for women that helps a user plan their workout sessions in a systemized and disciplined manner while making sure that all of their nutritional requirements are taken care of. Whether someone is a seasoned athlete or looking for a workout app for beginners, their world-class customized training program is specifically designed to meet their physical as well as nutritional health requirements.

The app allows a user to train with real-life personal trainers and fitness experts. It provides various plans for different body sizes, shapes, and requirements. The exercise is fun and stress free, if done in a systemized and routine manner. Each fitness exercise video comes with clear directions and real life examples on how to perform and get the most out of the exercise routine. It also allows the user to track their activity on a daily, weekly, and overall basis so that they can compare their progress from week to week.

Competitive Advantage

Fit Strong Mobile App will be able to offer the following advantages over their competition:

  • Large content of workouts and diet plans that is able to be fully customized to the individual.
  • More free content than other competitor fitness mobile apps.
  • Easy-to-use interface and navigation tools.