Customer Analysis
Demographic Profile of Target Market
Fit Strong Mobile App will target all individuals ages 16 – 75 looking for diet and workout tips and guidance. It will also target those craving a healthier lifestyle. As this is a mobile device, it will be available to individuals across the country and internationally. Since it will be developed in English, most users will be located in the United States.
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The precise demographics for the United States are:
| Total | Percent | Male Percent | Female Percent | |
|---|---|---|---|---|
| Total population | 327,167,439 | (X) | (X) | (X) |
| AGE | ||||
| Under 5 years | 19,646,315 | 6.00% | 6.20% | 5.80% |
| 5 to 9 years | 19,805,900 | 6.10% | 6.30% | 5.80% |
| 10 to 14 years | 21,392,922 | 6.50% | 6.80% | 6.30% |
| 15 to 19 years | 21,445,493 | 6.60% | 6.80% | 6.30% |
| 20 to 24 years | 21,717,962 | 6.60% | 6.90% | 6.40% |
| 25 to 29 years | 23,320,702 | 7.10% | 7.40% | 6.90% |
| 30 to 34 years | 22,023,972 | 6.70% | 6.90% | 6.60% |
| 35 to 39 years | 21,571,302 | 6.60% | 6.70% | 6.50% |
| 40 to 44 years | 19,927,151 | 6.10% | 6.10% | 6.00% |
| 45 to 49 years | 20,733,440 | 6.30% | 6.40% | 6.30% |
| 50 to 54 years | 20,871,804 | 6.40% | 6.40% | 6.40% |
| 55 to 59 years | 21,624,541 | 6.60% | 6.50% | 6.70% |
| 60 to 64 years | 20,662,821 | 6.30% | 6.10% | 6.50% |
| 65 to 69 years | 17,107,288 | 5.20% | 5.00% | 5.50% |
| 70 to 74 years | 13,464,025 | 4.10% | 3.90% | 4.40% |
| 75 to 79 years | 9,378,512 | 2.90% | 2.60% | 3.10% |
| 80 to 84 years | 6,169,441 | 1.90% | 1.60% | 2.20% |
| 85 years and over | 6,303,848 | 1.90% | 1.40% | 2.50% |
Customer Segmentation
Fit Strong Mobile App will primarily target the following customer profiles:
- Males and females ages 16 – 75
- Individuals wanting to lose weight and incorporate a healthier diet
- Individuals who require more guidance with their workouts and fitness plan