Liquor Store Competitive Analysis

Direct and Indirect Competitors

Hub Liquors Inc

Hub Liquors Inc is known as your basic neighborhood spot for wine, beer and spirits in New Brunswick, New Jersey. They have one location on French Street and serve the neighborhood residents of the area. Hub carries all of the basic and popular brands of alcohol. They have two employees who run the store and generate approximately $300k in sales annually. Hub Liquors Inc is owned by Rosario Bello and has been in business since 1989.

Alcool NB Liquor

Alcool NB Liquor is part of the Agency Store Program that is established to provide improved services to the public where ANBL has chosen to not establish a corporate store in order to serve customers at more convenient locations. The goal of the program is to assist in the development of the beverage alcohol industry in New Brunswick. The agency stores are established in communities without an existing beverage alcohol outlet and where the estimated annual sales revenue is between $350k and $3 million. There are also a number of factors to determine the location of an agency store. The population base being served, visibility and potential drive-by traffic, and growth potential are all factors. ANBL has a board of directors that is responsible for making the best decisions in the interest of the corporation and on sound business practice. Agents will be able to sell beer, wine, spirits, and other alcoholic beverages available at ANBL corporate stores to licensees and the general public.

Joe’s Liquors

Joe’s Liquors is known as the favorite one-stop liquor shop of Rutgers University. Joe’s Liquors is a locally owned liquor store that has more than 30 years of experience and is licensed, insured, and bonded. Joe’s Liquors features a variety of beers, wines, and liquors. They have an impressive selection, a large cooler, convenient location, plenty of parking, and competitive prices to make them the ideal choice for spirits and bar supplies. Joe’s Liquors mainly serves college students so they specialize in anything you would need for a college-age party – all the craft beer, wine, and spirits needed for homecoming games, get-togethers, and celebrations. Joe’s Liquors serves the communities of New Brunswick, Somerset, Highland Park, Edison, and East Brunswick.

Competitive Advantage

Highball Liquor Store will be able to offer the following advantages over their competition:

• Ultra-convenient retail location that serves the majority of the New Brunswick population.
• Competitive pricing and membership rewards program.
• A selection of beer, wine, and liquor that isn’t sold and available in the New Brunswick area. Joey will work with different distributors to bring select alcohol from other parts of the country and world.