Liquor Store Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Highball Liquor Store will target all residents of New Brunswick, New Jersey. The store will be in an area of the city that is easily accessible to consumers of all types. There is a large portion of the workforce that are blue collar, as well as a large portion that is white collar. New Brunswick is also home to Rutgers University and a number of university students shop in this area. The neighborhood also houses a large demographic of suburban residents.

The precise demographics for New Brunswick, New Jersey are:

 TotalPercent
    Total population117,270100%
        Male57,54249.1%
        Female59,72850.9%
        20 to 24 years6,2795.4%
        25 to 34 years13,93711.9%
        35 to 44 years13,65411.6%
        45 to 54 years17,98315.3%
        55 to 59 years8,5467.3%
        60 to 64 years6,6365.7%
        65 to 74 years12,23610.4%
        75 to 84 years4,4633.8%
        85 years and over1,6041.4%

 

Customer Segmentation

Highball Liquor Store will primarily target the following customer profiles:

  • Blue collar workers working in New Brunswick.
  • White collar workers working in New Brunswick.
  • College age consumers that meet the appropriate age requirements to be able to purchase alcohol.
  • Households that are within 10 driving minutes to the store.