Customer Analysis
Demographic Profile of Target Market
Nectar Gods Juice Bar will target adult men and women between the ages of 18 – 65 who enjoy and maintain an active lifestyle. This demographic will be frequent gym goers and people who enjoy outdoor activities such as hiking, cycling, and swimming. Nectar Gods Juice Bar also hopes to attract those who want to seek out an active and healthy lifestyle and would like to begin making positive changes to their diet.
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The precise demographics for St. George, Utah are:
| Total | Percent | |
|---|---|---|
| Total population | 117,270 | 100% |
| Male | 57,542 | 49.1% |
| Female | 59,728 | 50.9% |
| Under 5 years | 5,911 | 5.0% |
| 5 to 9 years | 8,077 | 6.9% |
| 10 to 14 years | 9,214 | 7.9% |
| 15 to 19 years | 8,730 | 7.4% |
| 20 to 24 years | 6,279 | 5.4% |
| 25 to 34 years | 13,937 | 11.9% |
| 35 to 44 years | 13,654 | 11.6% |
| 45 to 54 years | 17,983 | 15.3% |
| 55 to 59 years | 8,546 | 7.3% |
| 60 to 64 years | 6,636 | 5.7% |
| 65 to 74 years | 12,236 | 10.4% |
| 75 to 84 years | 4,463 | 3.8% |
| 85 years and over | 1,604 | 1.4% |
Customer Segmentation
Nectar Gods Juice Bar will primarily target the following customer profile:
- Fitness enthusiasts
- College students
- Working professionals
- Families
- Men and women with disposable income between the ages of 18 – 65