Juice Bar Business Plan Template

Written by Dave Lavinsky

Juice Bar Competitive Analysis

Direct and Indirect Competitors

Nectar Gods Juice Bar will be competing with other juice bars in St. George, Utah. An overview of the competitors is below.

Roxberry Juice Co.

Roxberry Juice Co. was founded in the great state of Utah. Their mission is to provide customers with the best quality smoothies and fresh-pressed juices available. This starts with great ingredients and they do not believe in syrups, purees, powders, and potions. They believe in real fruit and real vegetables. When someone buys a Roxberry smoothie or fresh-pressed juice, they have the peace of mind knowing that Roxberry has their health in mind. They only buy the best fruits and vegetables, and other quality ingredients.

The Roxberry franchise has 21 locations in Utah, Idaho, and Virginia,, 50+ original flavors, and 75+ daily vitamins. The Roxberry mission is simple – they aim to provide their customers with the best quality smoothies, bowls, and fresh-pressed juices possible.

Utah Pressed Juice

At Utah Pressed Juice, it is their mission to provide raw, nutrient-dense options to the customers and to help educate them on the amazing healing properties of plants. All of their juices are organic and fresh-pressed. They proudly serve a 100% plant-based menu, including all of their juices, mylks, and other healthy snacks. All of their menu items are made in small batches with lots of love.

Their menu includes a variety of fresh-pressed juice, juice cleanses, wellness shots, mylks, and sauces. Everything on the menu is made in-house and is fresh-pressed. The cleanses come in a 1-day detox, 2-day detox, or a 3-day detox.

Customers are able to pre-order on designated order/pick up days and they also have a pick up location in St. George at BeHot Yoga. Juice cleanses and large orders require a 48 hour notice.

Tropical Smoothie Cafe

Tropical Smoothie Cafe has been making and serving fresh food and smoothies for as long as they can remember. In 1993, even before they opened their first Cafe, they served fresh fruit smoothies from a stand on a Florida beach. They’ve come a long way since then, but we’ve remained true to our early days of pure, wholesome food.

In 1997, Tropical Smoothie Cafe opened their first franchise in Tallahassee, Florida to give their customers a place to sit and relax while enjoying fruit smoothies. By 1999, they added a wide range of wholesome food options to the menu that perfectly complemented the smoothies. One year later, they officially established the Tropical Smoothie Cafe name.

In 2007, Tropical Smoothie Cafe celebrated their 10 year anniversary and started their own holiday, National Flip Flop Day. On National Flip Flop Day, they raise funds to benefit Camp Sunshine and customers who visit the Cafes wearing flip flops between 2pm – 7pm receive a FREE smoothie. It’s a great day to bring on the sunshine in the lives of children with life-threatening illnesses and their families.

Today, there are over 700 franchise locations in more than 44 states and customers continue to fall in love with Tropical Smoothie Cafe as a destination for flavor. They have always been guided by this one simple belief: when you eat better, you feel better and when you feel better – all is better. It’s why their mission is to inspire a healthier lifestyle by serving amazing food and smoothies with a bit of tropical fun.

Competitive Advantage

Nectar Gods Juice Bar offers several advantages over its competition. Those advantages are:

  • Fresh juices made with locally sourced ingredients found exclusively in Utah.
  • Affordable juice cleansing options.
  • All menu items are served fast and fresh.
  • Membership program to reward frequent and loyal customers.
  • Food and wellness education classes are held onsite monthly for free.