Nectar Gods Juice Bar will offer the unique value proposition to its clientele:
- Fresh juices made with local ingredients.
- Juice cleansing programs are the most affordable in town.
- All menu items are served fast and fresh.
- Membership loyalty program for frequent customers to earn rewards.
- Free food and wellness education classes held monthly.
The promotions strategy for Nectar Gods Juice Bar are as follows:
Nectar Gods Juice Bar’ location is a promotion strategy in itself. The juice bar will be located adjacent to a big box gym and next to a popular athletic clothing store. People frequently visiting the gym will be enticed to stop in for a juice before or after their workout.
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Nectar Gods Juice Bar will use social media to advertise to the general population of St. George. Sandy will create Instagram and Facebook business accounts to post “Coming Soon” announcements as well as daily and weekly specials she will feature once the juice bar is open. Sandy will also post a blog of wellness tips and nutritional advice to the website and announce the blog posts through social media. Sandy will invest in targeted advertising with her social media accounts to reach those individuals who are likely to visit a juice bar.
SEO Website Marketing
Nectar Gods Juice Bar plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local juice bar” or “St. George juice bar”, Nectar Gods Juice Bar will appear in the top three choices. The website will include the full juice menu, location, and hours as well as Sandy’s nutritional blog.
Partnership with Local Gyms
Nectar Gods Juice Bar will approach all gyms in St. George to offer partnerships with them. By allowing the gyms to post a sign of Nectar Gods Juice Bar and offer coupons at the front desk, their members are able to receive discounts when purchasing from the juice bar.
The pricing of Nectar Gods Juice Bar will be moderate and on par with competitors so customers feel they receive value when purchasing their juice menu items.