Franchise Business Plan Template

Written by Dave Lavinsky

Franchise Marketing Plan

Brand & Value Proposition

Helping Heroes Home Care Franchise will offer the unique value proposition to its clientele:

  • Friendly, knowledgeable, and highly qualified team of nurses, occupational therapists, and social workers who are able to provide the highest standard of care in the comfort of a patient’s home.
  • Customized plans that are affordable and flexible.
  • A reputable franchise that offers the most support in order to provide the best clinical care per the franchise standards.

Promotions Strategy

The promotions strategy for Helping Heroes Home Care Franchise is as follows:


Helping Heroes Home Care Franchise is an already-established franchise that has a strong reputation in the healthcare community with their strong brand awareness. Hospitals, rehabilitation facilities, nursing homes, and doctors who specialize in seniors will recommend Helping Heroes to the families and patients needing home care services.

Franchise Marketing

Helping Heroes Home Care Franchise has a strong built-in marketing program that it provides to all of its franchisees. Upon acceptance as a franchisee, they are given a website page that feeds from their national page, social media accounts, flyers, and business cards for the franchisee to hand out to its contacts.

Website/SEO Marketing

Helping Heroes Home Care Franchise maintains a strong online presence. All franchisees have the unique advantage over their competition as Helping Heroes manages the website activity and pays to have a strong SEO presence so that when someone enters “home health care” in whichever city they are in, Helping Heroes Home Care is at the top of the list.


The pricing of Helping Heroes Home Care Franchise will be moderate and on par with competitors so customers feel they receive value when purchasing their services.