Franchise Customer Analysis
Demographic Profile of Target Market
Helping Heroes Home Care Franchise will target those residents of Albuquerque, New Mexico that require nursing services and medical care at home. They are newly released from the hospital or a rehabilitation facility. Helping Heroes Home Care Franchise provides these services primarily to adults.
The precise demographics for Albuquerque, New Mexico are:
| Total | Percent | |
|---|---|---|
| Â Â Â Â Total population | 1,680,988 | 100% |
| Â Â Â Â Â Â Â Â Male | 838,675 | 49.9% |
| Â Â Â Â Â Â Â Â Female | 842,313 | 50.1% |
| Â Â Â Â Â Â Â Â 20 to 24 years | 114,872 | 6.8% |
| Â Â Â Â Â Â Â Â 25 to 34 years | 273,588 | 16.3% |
| Â Â Â Â Â Â Â Â 35 to 44 years | 235,946 | 14.0% |
| Â Â Â Â Â Â Â Â 45 to 54 years | 210,256 | 12.5% |
| Â Â Â Â Â Â Â Â 55 to 59 years | 105,057 | 6.2% |
| Â Â Â Â Â Â Â Â 60 to 64 years | 87,484 | 5.2% |
| Â Â Â Â Â Â Â Â 65 to 74 years | 116,878 | 7.0% |
| Â Â Â Â Â Â Â Â 75 to 84 years | 52,524 | 3.1% |
Customer Segmentation
Helping Heroes Home Care Franchise will primarily target the following customer profiles:
- Adult residents of Albuquerque, New Mexico requiring home health care
- Adults and/or seniors who have been released from the hospital or nursing home and either request or referred by a doctor to have home health care
- Adults and/or seniors who have been released from a rehabilitation facility who either request or are referred by a doctor to have home health care