Franchise Business Plan Template

Written by Dave Lavinsky

Franchise Executive Summary


Business Overview

Helping Heroes Home Care Franchise is a national franchise that is headquartered in Gilbert, Arizona. It is a home health care business started by Alma Briggs, Registered Nurse, after she noticed the lack of quality health care solutions for the aging population of the Phoenix area. Her business grew rapidly and she expanded her staff and eventually added locations throughout the Southwest United States. Today, Helping Heroes Home Care Franchise has 30 locations throughout the country with more franchisees submitting interest almost daily.

Helping Heroes Home Care Franchise offers home care services to adults who require health care needs in the comfort of their home upon being released from the hospital, rehabilitation facility, or nursing home. Helping Heroes Home Care provides skilled nursing services, therapy and rehabilitation, home health aide, and medical social workers.

Erica Moore is a Registered Nurse in Albuquerque, New Mexico and is opening the Helping Heroes Home Care Franchise Albuquerque location. Upon franchise approval and submitting her initial franchise investment, Erica will be employing a nurse, occupational therapist, nurse aid, and social worker for the first year of operations. As the Albuquerque location grows, more staff will be added as required.


Service Offering

The following are the services that Helping Heroes Home Care Franchise will provide:

  • Skilled nursing services
  • Therapy and rehabilitation by Occupational Therapists
  • Home Health Aides
  • Medical social work


Customer Focus

Helping Heroes Home Care Franchise will target those residents of Albuquerque, New Mexico that require nursing services and medical care at home. They are newly released from the hospital or a rehabilitation facility. Helping Heroes Home Care Franchise provides these services primarily to adults.

Management Team

Helping Heroes Home Care Franchise  (Albuquerque) will be solely owned and operated by Erica Moore, a Registered Nurse in the state of New Mexico. Erica has worked as a home health care nurse in Albuquerque for five years. She saw the lack of quality care and reliable service and decided to leave the home care industry and save up to own her own health care business one day. For eight years, Erica worked for a rehabilitation facility all while saving up and researching reliable and quality home health care franchisors. Erica decided on Helping Heroes Home Care Franchise as they have a strong brand presence, strong marketing program, reliable technological support and training, implements the best clinical standards, and offers a scalable business model so that Erica can add multiple streams of revenue and grow her business year after year.


Success Factors

Helping Heroes Home Care Franchise will be able to achieve success by offering the following competitive advantages:

  • Friendly, knowledgeable, and highly qualified team of nurses, occupational therapists, and social workers who are able to provide the highest standard of care in the comfort of a patient’s home.
  • Customized plans that are affordable and flexible.
  • A reputable franchise that offers the most support in order to provide the best clinical care per the franchise standards.
  • Scalable business model to ensure each franchisee will successfully establish their business and grow to become more profitable each year.
  • Technology and support by the franchise to receive ongoing operational support, business consultations, and training.

Financial Highlights

Helping Heroes Home Care Franchise (Albuquerque) is seeking $250,000 in debt financing to open the Albuquerque location. The funding will be dedicated towards securing the office space, office equipment, and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff, rent, and franchise investment. The franchise investment is $150,000 to get approved and started. The fees paid to the franchise are then paid monthly as a percentage of revenue earned by the franchisee. The breakout of the funding is below:

  • Securing office space and any build-out required: $50,000
  • Franchise investment:  $150,000
  • Three months of overhead expenses (payroll, rent, utilities):  $50,000

The following graph below outlines the pro forma financial projections for Helping Heroes Home Care Franchise.