Franchise Business Plan Template

Written by Dave Lavinsky

Franchise Competitive Analysis

Direct and Indirect Competitors

Helping Heroes Home Care Franchise will face competition from other companies with similar business profiles. A description of each competitor company is below.

TLC Home Healthcare Services

TLC Home Healthcare Services has been in business for over seven years. They provide services Monday through Friday and are available for on-call services after hours and on weekends. Their on-call services are to assist and triage any questions or concerns to the clients or family members for any issues they may be experiencing. Upon referral, they admit the patient into the system within 24 hours. There are physical therapy services on standby for evaluations needed during weekend admissions. Their focus is to immediately establish and initiate full recovery at home following an individualized plan of care soon after discharge from the hospital to maximize the rehabilitation potential by minimizing the time-lapsed between facility discharge and home healthcare evaluation. The mission of TLC is to provide professional and paraprofessional services to patients in their homes and assist them to achieve the highest level of potential in their day-to-day and self-care activities.


Interim Healthcare

Interim Healthcare has a fully trained staff of caregivers who are supervised by a registered nurse to provide the care needed in a patient’s home. They provide supervision, companionship, housekeeping, meal preparation, mobility support, transportation, medication reminders, grooming, and laundry. They provide as little or as much as needed. Interim provides respite care to offer relief for the primary family caregiver to take a break or get errands done. If it is no longer safe for the senior to be alone, the team at Interim Healthcare develops a plan for high-quality caregivers to provide home care around the clock. Interim Healthcare also offers hospice care by providing all basic needs are being met to ensure safety and basic needs are being met so that the families can focus on spending quality time together. Interim Healthcare charges by the hour with no minimum commitment or contracts. Their rates and plans are entirely flexible.



Compassus provides their clients with safe and reliable home care from a professional and trained staff. Their care is not one size fits all. They are committed to understanding the needs and offer personalized support. They provide home health care to seven counties throughout the Albuquerque area. Compassus’ team includes nurses, physical therapists, speech therapists, occupational therapists, home health aides, and social workers. They also offer expert care in the areas of total joint program, cardiac program, prehab program, and CHF program. Their patients are those who are discharged from a hospital or nursing home but need additional support at home, require short-term skilled assistance at home due to outpatient surgery, need additional skilled assistance to live independently due to illness, disability or aging, and require regular health care due to heart disease, diabetes, or other conditions like muscular, nervous, or respiratory disorders.

Competitive Advantage

Helping Heroes Home Care Franchise will be able to offer the following advantages over their competition:

  • Friendly, knowledgeable, and highly qualified team of nurses, occupational therapists, and social workers who are able to provide the highest standard of care in the comfort of a patient’s home.
  • Customized plans that are affordable and flexible.
  • A reputable franchise that offers the most support in order to provide the best clinical care per the franchise standards.
  • Scalable business model to ensure each franchisee will successfully establish their business and grow to become more profitable each year.
  • Technology and support by the franchise to receive ongoing operational support, business consultations, and training.