Jay & Ray’s Big Burgers & Fries will offer the unique value proposition to its clientele:
- The meat and vegetables will be locally sourced from St. Louis vendors and served fresh daily.
- The buns will be baked fresh daily with Chef Jay’s unique recipe.
- Convenient location.
- Bistro-type burgers and fries served at cheap, fast food prices.
The promotions strategy for Jay & Ray’s Big Burgers & Fries are as follows:
Jay & Ray’s Big Burgers & Fries’ location is a promotion strategy in itself. Because the fast food establishment will be located in a prime intersection that is situated next to big box shopping, chain restaurants, and salons, thousands of St. Louis residents drive or walk by the location daily. The signage and look of the restaurant will be eye-catching and will entice people to walk in or use the drive-thru of Jay & Ray’s Big Burgers & Fries.
Jay & Ray’s Big Burgers & Fries will use social media to cater to the millennials and social media obsessed portion of St. Louis. Jay and Ray plan to hire an advertising agency to take professional photographs of the menu items and location to create appealing posts to reach a greater audience. The posts will include pictures of the menu items, as well as weekly specials they will be running. Their posts will also include pictures of customers (with their written consent) enjoying the burgers and fries. By using actual customers, Jay and Ray hope to interact more with the community and create a legion of returning customers.
SEO Website Marketing
Jay & Ray’s Big Burgers & Fries plans to invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local fast food” or “St. Louis burgers”, Jay & Ray’s Big Burgers & Fries will appear in the top three choices. The website will include the full menu, location, hours, and lots of pictures of the food, drinks, and customers.
Third Party Delivery Sites
Jay & Ray’s Big Burgers & Fries will maintain a presence on sites like GrubHub, Uber Eats, Doordash, and Postmates so that people looking for local food to be delivered will see Jay & Ray’s Big Burgers & Fries listed near the top.
Jay and Ray will purchase a billboard spot about 5 miles from the location so that people driving by will have another reminder of the latest fast food spot to grab a meal before they get to the location. The advertising agency will create the billboard design.
The pricing of Jay & Ray’s Big Burgers & Fries will be moderate and on par with competitors so customers feel they receive value when purchasing their menu items.