Fast Food Business Plan Template

Customer Analysis

Demographic Profile of Target Market

Jay & Ray’s Big Burgers & Fries will target the population of St. Louis that frequently consumes fast food. As this is a fast food restaurant, it will attract customers from all different backgrounds and income levels. Students, families, retirees, white collar, blue collar, and government officials all live and work in St. Louis County and will frequent the Jay & Ray’s Big Burgers & Fries.

The precise demographics for St. Louis, Missouri are:

 TotalPercent
    Total population300,576100%
        Male145,26948.30%
        Female155,30751.70%
        Sex ratio (males per 100 females)93.5(X)
        Under 5 years18,1516.00%
        5 to 9 years14,9165.00%
        10 to 14 years14,4644.80%
        15 to 19 years14,1724.70%
        20 to 24 years20,8696.90%
        25 to 34 years61,32920.40%
        35 to 44 years39,96313.30%
        45 to 54 years34,22411.40%
        55 to 59 years19,5526.50%
        60 to 64 years19,6686.50%
        65 to 74 years26,8298.90%
        75 to 84 years11,7283.90%
        85 years and over4,7111.60%

Customer Segmentation

Jay & Ray’s Big Burgers & Fries will primarily target the following customer profile:

  • Local residents of St. Louis that frequently consumes fast food.
  • Blue collar, white collar, and government employees who live and work in St. Louis County.
  • Families of all types.
  • High school and college age students.