Fast Food Business Plan Template

Written by Dave Lavinsky

Fast Food Business Company Overview

Who is Jay & Ray’s Big Burgers & Fries?

Jay & Ray’s Big Burgers & Fries is a start-up fast food restaurant located in St. Louis, Missouri. It will cater to all residents of St. Louis and will be located at a busy retail intersection of St. Louis that is surrounded by other restaurants and shopping. Thousands of people drive or walk by the intersection daily. Jay & Ray’s Big Burgers & Fries is a fast casual restaurant and customers of all backgrounds and income levels are welcome. The restaurant will serve a variety of hamburgers, a variety of different flavored french fries, and soft drinks. The menu will be simple yet satisfying. The burgers are larger than other fast food restaurant hamburgers and it will be the only fast food restaurant that serves bistro-type french fries.

Jay & Ray’s will have a comfortable and trendy seating area for customers to be able to dine inside and will also have a drive-thru for those that prefer to not get outside of their vehicle. Jay & Ray’s Big Burgers & Fries is scheduled to open its first location within the next six months.

Jay & Ray’s Big Burgers & Fries History

Jay & Ray’s Big Burgers & Fries is owned by two St. Louis natives who are best friends and have started a business venture together. Jay Brusco is a culinary master who has been a chef for over ten years and Ray Coleman is a business entrepreneur who has been a wealth investment manager for over a decade. Jay & Ray have dreamed of going into business together since they were in high school and they have spent the last four years preparing to make their dream a reality.

Jay has created a delectable and appetizing menu and Ray is the business brain behind the company. Together, with both of their expertise and knowledge, Jay & Ray’s Big Burgers & Fries is destined to become St. Louis’ next big restaurant.

Since incorporation, Jay & Ray’s Big Burgers & Fries has achieved the following milestones:

  • Developed the fast food restaurant’s branding image, social media, and website.
  • Has a soft hold on a prime retail location at a busy intersection.
  • Developed and finalized the menu of the food and drink selection.
  • Obtained a food permit license to be able to prepare and sell food and drinks in St. Louis County.
  • Obtained a sales and use tax permit for use in St. Louis County.

Jay & Ray’s Big Burgers & Fries Products

The following are the types of menu items Jay & Ray’s Big Burgers & Fries will serve:

  • Just a Plain Ol’ Big Burger
  • Avocado Big Burger
  • Veggie Big Burger
  • Double Bacon Big Burger
  • Green Chile Hot n’ Spicy Big Burger
  • Kiddos Big Burger
  • Traditional French Fries
  • Curly Fries
  • Sweet Potato Fries
  • Parmesan Herb Fries
  • Spicy Sriracha Fries
  • Assorted non-alcoholic beverages